国际商务函电

国际商务函电
作 者: 王启仿
出版社: 中国纺织出版社
丛编项: 经济管理高等教育“十一五”部委级规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 商务写作
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作者简介

暂缺《国际商务函电》作者简介

内容简介

本教材采用英文撰写,以案例分析为主线,突出可读性和实用性特点。共分十三章,涵盖书信结构、询价与回复、资信调查、促销、报盘与还盘、订单、支付、包装、保险、运输、索赔、代理、商务合同等外贸业务各环节所涉及的信函写作要领和写作技巧。每章附有练习题及答案,以便知识的加强和巩固。本书是高等学校国际经济与贸易专业、经济与管理类专业的双语教材,对于从事外贸业务的实际工作者亦是非常实用的参考书。

图书目录

Chapter 1 Business Letter Writing

Ⅰ. Essentials of Business Letter Writing

Ⅱ. Layout of a Business Letter

Ⅲ. Miscellaneous Matters

Ⅳ. Envelope Addressing

Ⅴ. Format of Letters

Exercises

Chapter 2 Enquiries and Replies

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 3 Status Inquiry

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 4 Sales Promotion

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 5 Offers and Counter -offers

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 6 Orders

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 7 Terms of Payment

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 8 Packing

Ⅰ. Introduction

Ⅱ.Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 9 Shipment

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 10 Insurance

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 11 Claims

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 12 Agencies

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 13 Business Contract Writing

Ⅰ. Basic Concept of Contract

Ⅱ. Categories of Business Contract

Ⅲ. The Structure of Business Contract

Ⅳ. Features of Business Contract

Ⅴ. Sample

Exercises

Appendix Ⅰ Solutions

Appendix Ⅱ Vocabulary

参考文献