| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1
Text A Market
Reading Practice
Exercises
Text B Market Logistics
Reading Practice
Comprehension Check
Unit 2
Text A Retailing
Reading Practice
Exercises
Text B Retailing Strategy
Reading Practice
Comprehension Check
Unit 3
Text A Target Markets （ I ）
Reading Practice
Exercises
Text B Target Markets （ Ⅱ ）
Reading Practice
Comprehension Check
Unit 4
Text A Financial Markets
Reading Practice
Exercises
Text B Financial Instruments
Reading Practice
Comprehension Check
Unit 5
Text A Frederick Winslow Taylor
Reading Practice
Exercises
Text B Father of Modern Management
Reading Practice
Comprehension Check
Unit 6
Text A Management
Reading Practice
Exercises
Text B The Principles of Management
Reading Practice
Comprehension Check
Unit 7
Text A A Blueprint for Change： Appreciative Inquiry
Reading Practice
Exercises
Text B A Management Communication Strategy for Change
Reading Practice
Comprehension Check
Unit 8
Text A Managing Knowlege for the Digital Firm
Reading Practice
Exercises
Text B Understanding Ethical and Social Issues Related to Systems
Reading Practice
Comprehension Check
Unit 9
Text A Human Resource Management
Reading Practice
Exercises
Text B Global Human Resource Management
Reading Practice
Comprehension Check
Unit 10
Text A Scouring the Planet for Brainiacs
Reading Practice
Exercises
Text B Six Big Career Mistakes and How to Avoid Them
Reading Practice
Comprehension Check
Unit 11
Text A Strategy and the New Economics of Information { I ）
Reading Practice
Exercises
Text B Technology Issues and Opportunities for Global Value Chains ~
Reading Practice
Comprehension Check
Unit 12
Text A Strategy and the New Economics of Information （ ][ ）
Reading Practice
Exercises
Text B E-business and the Deconstruction of the Value Chain
Reading Practice
Comprehension Check
Appendix I Key to the Exercises
Appendix Ⅱ Glossary
Appendix Ⅲ Phrases and Expressions
