| 作 者： | 龙毛忠 |
| 出版社： | 对外经济贸易大学出版社 |
| 丛编项： | 学生用书 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 大学专业英语教材 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit One Business Leaders
Text A Richard Branson -- the World's Greatest Brand Builder
Text B Women and Men, Work and Power
Text C Oprah Winfrey: The Queen of Talk Shows
Unit Two Becoming Persuasive
Text A How to Be Persuasive
Text B How Persuasive Are You?
Text C How can We Put off an Important Conversation at Work?
Unit Three Integrity in Business
Text A MBA Students Swap Integrity for Plagiarism
Text B "Is It Time for Me to Get Out?"
Text C Online Courses Outside Business Hours
Unit Four Motivating Employees
Text A Employee Efficiency and Motivation
Text B The Flower Effect
Text C Marks & Spencer's Ways to Motivate It's Staff
Unit Five Team Building
Text A Top Team Building Strategies: Company Team Building
Text B Employee Team Building: Making a Successful Team
Text C Characteristics of Good Teams
Unit Six The Art of Layoff
Text A Tips on How to Fire Employees
Text B Less Painful Ways to Downsize Your Company
Text C Office Life in America
Unit Seven Stress Management
Text A Depression & Stress on Job Related Situations
Text B How to Handle a Stress-Related Meltdown and Get Back in the Game
Text C Great Tips for Successful Stress Management
Unit Eight Online Shopping
Text A Wealthy Buyers Go Online to Make Big Savings
Text B Marketers Take Advantage of the Information Age
Text C Getting the Most from Online Shopping
Unit Nine Building Customer Loyalty
Text A Johnny
Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust
Text C Customer Service
Unit Ten Cause Marketing
Text A It Pays Off -- If You Do It Right
Text B "Cause Marketing" Tips: Boost Business by Giving Back
Text C Habitat for Humanity
Unit Eleven Corporate Espionage
Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage '
Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics"
Text C Understanding Intellectual Property Rights through Coca Cola
Unit Twelve Global Crisis
Text A Rich but Hungry
Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists
Text C "Earth Hour" Goes Global
