管理英语

Contents

Unit 1 Management Functions

　Reading and Translating

　　Reading A：Management Functions

　　Reading B：A LeTer of Appointment

　Simulated Writing——Business Letters

　Listening and Speaking——Establishing Business Relationship

Unit 2 Personnel Management

　Reading and Translating

　　Reading A：Current Assessment

　　Reading B：Job Description

　Simulated Writing——Fax

　Listening and Speaking——Inquiry and Offer

Unit 3 Finance Management

　Reading and Translating

　　Reading A：Cash Management

　　Reading B：Alfman Manufacturing Company Income Statement

　Simulated Writing——Quotation

　Listening and Speaking——Order

Unit 4 Quality Management

　Reading and Translating

　　Reading A：Total Quality Management

　　Reading B：Recruitment Ad

　Simulated Writing——Commercial Invoice

　Listening and Speaking——Setting Up a Joint Venture

Unit 5 Marketing Management

　Reading and Translating

　　Reading A：Marketing

　　Reading B：A Customerization Ad

　Simulated Writing——Bill of Exchange

　Listening and Speaking—Technology Transfer&Technical Coopemtion

Unit 6 Banking Management

　Reading and Translating

　　Reading A：Electronic Banking

　　Reading B：Letter of Credit

　Simulated Writing——Application for Letter of Credit

　Listening and Speaking—Payment

Unit 7 Insurance Management

　Reading and Translating

　　Reading A：Insurable Risks

　　Reading B：Life Insurance Application to the COUNCIL Life Insurance Company

　Simulated Writing—Insu rance Policy

　Listening and Speaking——0nsurance and Claim

Unit 8 Securities Management

　Reading and Translating

　　Reading A：The Stock Market

　　Reading B：

　　　1．Newspaper Stock Quotation

　　　2．Newspaper Bond Quotation

　　Simulated Writing—Bill of Lading

　　Listening and Speaking——Packing and Shipment

Unit 9 Internationai Trade

　Reading and Translating

　　Reading A：Tariff Protection

　　Reading B：Notice of Invitation for Bids

　Simulated Writing—Sales Contract

　Listening and Speaking——Signing a Contract Unit Business Ethics

Unit 10 Business Ethics

　Reading and Translating

　　Reading A：Business Ethics

　　Reading B：Unfair and Deceptive Practices in Advertising

　Simulated Writing—Inter-office Memos

　Listening and Speaking——Management of a Joint Venture

Glossary

参考答案

参考译文