| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Part One Introduction to International Business
Unit 1 Studying International Business--an Introduotion
Unit 2 International Trade Issues
Unit 3 International Investment Flows
Unit 4 International Cooperation among Nations （Ⅰ）
Unit 5 International Cooperation among Nations （Ⅱ）
Unit 6 Balance of Payments Accounts and the International Monetary System
Case Study for Part One
Part Two Environment of International Business
Unit 7 The Cultural Environment of International Business
Unit 8 The Political Environment of International Business
Unit 9 The Competitive and Technological Environment （Ⅰ）
Unit 10 The Competitive and Technological Environment （Ⅱ）
Case Study for Part Two
Part Three International Business Preparation and Entry
Unit 11 Doing Business Ethically and Responsibly
Unit 12 Key Players in Intemational Business
Unit 13 International Business Research
Unit 14 Intemational Business Entry Modes
Case Study for Part Three
Part Four Management of International Business
Unit 15 International Marketing Management （Ⅰ）
Unit 16 International Marketing Management （Ⅱ）
Unit 17 International Financial Management
Unit 18 International Logistics Management （Ⅰ）
Unit 19 International Logistics Management （Ⅱ）
Unit 20 International Human Resource Management
Case Study for Part Four
Key to Exercises
References
