| 作 者： | 张中宇 |
| 出版社： | 首都经济贸易大学出版社 |
| 丛编项： | 高等院校商务英语专业核心课精品系列教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
UNIT1 Overview of Business
Chapter1 Introduction to Business
Chapter2 Basic Operations of Business
Chapter3 History of Business Development
Chapter4 Current Business Position of China
UNIT2 Theories of Business
Chapter5 Fundamentals of International Trade
Chapter6 Classical Trade Theories
Chapter7 New Trade Theories
UNIT3 International Business Environments
Chapter8 International Financial Markent
Chapter9 International Banking
Chapter10 Economic Integration
Chapter11 The Muitinational Firms
UNIT4 International Buisness Policies
Chapter12 Balance of Payments
Chapter13 Tariff Barriers
Chapter14 Non-Tariff Barriers
Chapter15 GATT and WTO
UNIT5 International Business Management
Chapter16 What is Management
Chapter17 Roles of management
Chapter18 Managing in a Global Environment
KEY TO EXERCISES
