| 作 者： | 保罗·彼德 小詹姆斯·H 唐纳利 |
| 出版社： | 机械工业出版社 |
| 丛编项： | 世界经济管理文库 MBA专业精品教材 市场营销专业 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | MBA |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
SECTION 1 Essentials of Marketing Management
PART Introduction
Chapter 1 Strategic Planning and the Marketing Management Process
PART B Marketing ,Research,and Understanding the Target Market
Chapter 2 Marketing Decision Support Systems and Marketing Research
Chapter 3 Consumer Behavior
Chapter 4 Organizational Buyer Behavior
Chapter 5 Market Segmentation
PART C The Marketing Mix
Chapter 6 Product Stestegy
Chapter 7 New Prodrct Planning and Development
Chapter 8 Promotion Strategy:Advertising and Sales Promotion
Chapter 9 Promotion Stratigy:Presonal Selling
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
PART D Marketing in SpecialFielks
Chapter 12 The Marketing of Services
Chapter 13 Global Markiting
PART E Marketing Response to a Changing Cociety
Chapter 14 Marketing Managememnt:Social and Ethical Dimensions
