网店美工

项目一 网店美工入门基础 ············································································.1

任务 1 网店美工的概念 ··········································································.2

任务引入 ························································································.2

知识准备 ························································································.2

一、了解网店美工 ············································································.2

二、了解网店装修的作用 ···································································.3

三、网店美工图片的文件格式 ·····························································.4

任务总结 ························································································.5

任务 2 网店美工的配色 ··········································································.5

任务引入 ························································································.5

知识准备 ························································································.5

一、色彩的基础知识 ·········································································.5

二、色彩搭配的技巧 ·········································································.7

任务总结 ························································································.9

任务 3 商品拍摄 ···················································································.9

任务引入 ························································································.9

知识准备 ························································································.9

一、选择摄影器材 ············································································.9

二、摄影技巧 ················································································.10

三、摄影中的基本构图 ····································································.11

任务总结 ······················································································.12

项目总结 ····························································································.12

项目实战 ····························································································.12

实战 绘制化妆品海报 ····································································.12

项目二 网店图片设计 ················································································.18

任务 1 初识 Photoshop ··········································································.19

任务引入 ······················································································.19

知识准备 ······················································································.19

一、新建与打开图片 ·······································································.19

二、查看商品图片细节 ····································································.22

三、为商品添加注释信息 ·································································.25

四、网店装修图片的保存 ·································································.26

任务总结 ······················································································.28

任务 2 图片调色 ·················································································.28

任务引入 ······················································································.28

知识准备 ······················································································.28

一、调整偏色的商品图片 ·································································.29

二、调整图片的对比度 ····································································.30

三、调整曝光不足的图片 ·································································.31

四、自由更改图片中的颜色 ······························································.33

任务总结 ······················································································.34

任务 3 图片修饰 ·················································································.34

任务引入 ······················································································.34

知识准备 ······················································································.34

一、调整图片尺寸 ·······