MBA商务英语

作　者：	赵伟礼
出版社：	华南理工大学出版社
丛编项：
版权说明：	本书为公共版权或经版权方授权，请支持正版图书
标　签：	商务英语

ISBN	出版时间	包装	开本	页数	字数
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作者简介

暂缺《MBA商务英语》作者简介

内容简介

本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。

图书目录

Unit 1 Management

Part One Warm-up

Part Two Reading 1 Managing Oneself

Reading 2 A Brief History of Management

Quiz Effective Management

Part Three Exercises

Part Four Case Study 1 Bill Gates and Microsoft

Case Study 2 The Expansion of Blue Streak

Part Five Skills-building

Unit 2 Organizational Behavior

Part One Warm-up

Part Two Reading 1 Introduction to Organizational Behavior

Reading 2 Contemporary Theories of Motivation

Self-assessment

Part ThFee Exercises

Part Four Case Study 1 Nestl6’S CEO on Managing Change

Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca

Part Five Self-assessment

Unit 3 Marketing Management

Part One Warm-up

Part Two Reading 1 A Framework for Marketing Management

Reading 2 Strategic Planning and Marketing Management

Quiz

Part Three Exercises

Part Four Case Study 1 Develop a Marketing Plan

Case Study 2 Marketing Spotlight-GE

Part Five Practical Quiz

Unit 4 Human Resources Management

Part One Warm-up

Part Two Reading 1 Tomorrow’S HR Today

Reading 2 Career Development

Quiz

Part Three Exercises

Part Four Case Study 1 Virtual Teamwork at IBM

Case Study 2 Managers and HR Professionals at Sands Corporation：

Friends or Foes?

Part Five Skills-assessment

Unit 5 Strategic Management

Part One Warm-up

Part Two Reading 1 What is Strategy and Why is it Important

Reading 2 Strategy Formulation：Situation Analysis And Business Strategy

Quiz

Part Three Exercises

Part Four Case Study 1 Basic Concepts of Strategic Management

Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models

Part Five Skills-building

Unit 6 Corporate Culture

Part One Warm-up

Part Two Reading 1 Building a Corporate Culture That Promotes Good

Strategy Execution

Quiz for Culture

Reading 2 The International Business Context-Cultural Views

Toward Management and Managers

Part Three Exercises

Part Four Case Study 1 Southwest Airlines’Team Culture

Case Study 2 Daimler-Chrysler's Diverse Cultures

Part Five Developing Competencies

Unit 7 Business Communication

Part One Warm-up

Part Two Reading、1 Understanding Business Communication

Listening Skills：Self-assessment

Reading 2 Oral Presentation

Self-assessment

Part Three Exercises

Part Four Case Study 1 Facing a Communication Dilemma at Hallmark

Case Study 2 The Key to Giving Speeches

Part Five Quiz

Unit 8 Economic Globalization

Part One Warm-up

Part Two Reading 1 Globality

Reading 2 Globalization：The Debate

Quiz

Part Three Exercises

Part Four Case Study 1 Wal-Mart and International EDI

Case Study 2 Cuhural Effects of Economic Globalization

Part Five Quiz

Unit 9 Managerial Economics

Part One Warm-up

Part Two Reading 1 Managefi Economics

Reading 2 Demand Forecasting

Quiz

Part Three Exercises

Part Four Case Study 1 Maximize Profit of Maximize Market Share?

Case Study 2 Constained Maximization in the Toy Business and

Why Ffisbees are Called Ffisbees．

Part Five Quiz

Unit 10 Ecommerce

Part One Warm-up

Part Two Reading 1 Ecommerce Overview of Electronic Commerce

Reading 2 E-Grocers Check out

Mini-quiz The Basics of Ecommerce

Part Three Exercises

Part Four Case Study 1 Value Chain Management Using Ecommerce

Case Study 2 Starwave

Part Five Terminology Quiz

Keys to Exercises