21世纪职业技术教育规划教材:外贸函电(国际商务专业)

21世纪职业技术教育规划教材:外贸函电(国际商务专业)
作 者: 王俊,张熹春,教育部商业职业教学指导委员会 编
出版社: 南海出版公司
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作者简介

暂缺《21世纪职业技术教育规划教材:外贸函电(国际商务专业)》作者简介

内容简介

伴随着社会主义市场经济的发展,我国职业技术教育进入一个崭新的发展阶段。近年来,招生数量的增加、社会需求的新标准,对职业技术教育教学提出了新的、更大的挑战。为了推进高职、中职教育专业和课程改革,加强教材建设,我们组织编写了这套“21世纪职业技术教育规划教材”。职业技术教育是就业教育,目的是将人力资源变成人力资本。我们在组织编写这套教材时,以明确的职业导向作为编写理念,将先进的知识观、发展观和人文教育观融于一体,在指导思想上注重处理好教材编写中理论与实践、深度与广度、难度与易度、传统与创新、利教与利学、知识传授和技能培养等六个方面的关系。力求通过本套教材的编写,努力为职业技术教育教学改革服务,为培养社会急需的优秀初、中级技术型应用人才服务。在遴选教材参编人员时,我们贯彻了三方人员结合的原则,即以职业院校具有一线教学丰富实践经验和教材编写经验的优秀教师为主,高校教师和企业界人员共同参与,优先选择重点专业、精品课程,力求编写出具有时代特色的精品职教教材。

图书目录

Unit One Layout of a Business Letter

Unit Two Establishment of Business Relations

Sample 1 A Letter from an Exporter

Sample 2 A I.etter from an Importer

Sample 3 A Reply

Sample 4 Credit Inquiry

Typical Sentences on Establishment of Business Relations

Review and Exercises

Unit Three Enquiry & Offer

Sample 1 A First Enquiry

Sample 2 A Specific Enquiry

Sample 3 A Reply to an Enquiry

Sample 4 A Firm Offer

Sample 5 A Non-Firm Offer

Typical Sentences on Enquiry & Offer

Review and Exercises

Unit Four Counter-offer & Order

Sample 1 A Counter-offer

Sample 2 Accepting a Counter-offer

Sample 3 Declining a Counter-offer

Sample 4 A First Order

Sample 5 Confirmation of an Order

Sample 6 Sending an S/C

Typical Sentences on Counter-offer & Order

Review and Exercises

Unit Five Payment

Sample 1 Asking for Payment by T/T

Sample 2 Asking for D/P Terms

Sample 3 Proposing to Pay by 30 Days L/C

Sample 4 A Specimen L/C

Sample 5 Amending the L/C

Typical Sentences on Payment

Review and Exercises

Unit Six Packing & Shipment

Sample 1 Packing Requirement

Sample 2 Inner Packing

Sample 3 Proposing Transshipment

Sample 4 Shipping Instructions

Samole 5 Shipping Advice

Typical Sentences on Packing & Shipment

Review and Exercises

Unit Seven Insurance

Sample 1 Asking for Insurance Arrangement

Sample 2 Asking for Excessive Insurance

Sample 3 Open Policy

Typical Sentences on Insurance

Review and Exercises

Unit Eight Claim

Sample 1 Claim for Inferior Quality

Sample 2 Claim for Short Delivery

Sample 3 Settlement of a Claim

Typical Sentences on Claim

Review and Exercises

Unit Nine Documentation