商务英语函电教程

商务英语函电教程
作 者: 张真
出版社: 武汉理工大学出版社
丛编项: 商务英语专业系列教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 大学专业英语教材
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语函电教程》作者简介

内容简介

为了适应教学,满足教学和学生的不同需求,提高教学效果,本着“改革教学须先改革教材”的精神,《商务英语函电教程》力求摈弃陈旧古板的商业套语和过时的表达方式,使商务函电的写作更适合现代高效、简洁的要求。书中内容以英文为主,以中文为辅,突出重点难点,分若干单元对相关知识点用英文介绍,并提供精练的信函或E-mail实例,以中文加以注释,方便学生理解并掌握。在内容安排上,一个单元一个主题,紧扣相关国际贸易实务的知识点。写作指南、范文、注释以及常用语句完美体现现代商务英语函电格式、专业词语、行文方法及文体特点,以期帮助学生融会贯通。课后练习形式多样,旨在巩固训练,拓展词汇与表达,熟练掌握写作技巧,提高商务英语函电写作水平。《商务英语函电教程》的读者对象主要为经贸类专业学生和英语专业经贸方向的学生以及从事国际贸易工作的商务工作人员。

图书目录

Unit One Basic Knowledge of Business Letter Writing(商务函电写作基础知识)

General View

Specimen letters

Guidelines for Writing

Vocabulary

Useful Expressions

Exercises

Unit Two Establishing Business Relations(建立贸易关系)

General View

Guidelines for Writing

Specimen Letterst

Useful Expressions

Exercises

Unit Three Enquiries and Replies(询价及回复)

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exercises

Unit Four Offers and Counteroffers(报盘与还盘)

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exercisest

Unit Five Sales Promotion(促销)

General View

Guidelines for Writing

Specimen Letterst

Useful Expressions

Exercises

Unit Six Orders and Acknowledgements(订单与接受)

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exereises

Unit Seven Sales Confirmations(销售确认书)

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Unit Eight Terms of Payment(支付)

General View

Specimens

Guidelines for Writing

Useful Expressionst

Exercises

Unit Nine Packing(包装)

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exercises

Unit Ten Transportation(运输)

General View

Guidelines for Writing

Specimen Letters

Useful Expressions

Exereises

Unit Eleven Insurance(保险)

General View

Guidelines for Writingt

Specimen Letters

Useful Expressions

Exercises

Unit Twelve Complaints,Claims and Adjustments(申诉、索赔、理赔)

General View

Guidelines for Writing

Specimen Letterst

Useful Expressions

Exercises

Unit Thirteen Agency(代理)

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Unit Fourteen Bidding(投标)

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Selective Reading

Unit Fifteen Electronic Correspondence(电子函电邮件)

General View

Guidelines for Writing

Specimens

Useful Expressions

Exercises

Key to the Exercises(单元练习答案)

Reference Books(参考文献)