| 作 者： | 陶菁 |
| 出版社： | 中国纺织出版社 |
| 丛编项： | 经济管理高等教育十一五部委级规划教材 |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 行业英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Part one : Theories and Basic Knowledge of International Trade
Unit 1 Specification and Exehange
Unit 2 The Structure of International Trade
Unit 3 Trade and Policies
Unit 4 Global Competition and National Competitive Advantage
Part two: Environment of International Trade
Unit 5 Subsidies and International Trade
Unit 6 U.S. -CHINA Trade Conflicts
Unit 7 Global Value Chains
Unit 8 Social Responsibility in Global Supply Chain
Part three: International Marketing
Unit 9 The Nature of International Market
Unit 10 The Environment of International Marketing
Unit 11 Identifying and Choosing International Market Appropriate
Unit 12 Export Pricing Strategies of Multinationals
Unit 13 International Business Negotiation
Unit 14 E-Commerce
Part four: Import & Export Practice
Unit 15 Trade Terms
Unit 16 The Import & Export Process
Unit 17 International Payment
Unit 18 International Cargo Transportation and Insurance
Unit 19 International Contracting
Unit 20 Inspection, Claim, Force Majeure and Arbitration
Appendix I Solutions
Appendix II Vocabulary
