| 作 者： | 黄福华 |
| 出版社： | 中国社会科学出版社 |
| 丛编项： | |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 暂缺 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Chapter l． Introduction
1． 1 Globalization and Sport in China
1．2 Research Aim and Objectives
1． 3 Thesis Structure
Chapter 2． Theorizing the Global-Local Nexus
2． 1 Introduction
2． 2 Definition of Globalization
2． 3 Globalization and Sport
2． 4 Grobalization/Glocalization Theory and Sport Studies
2． 5 Theoretical Framework and Research Questions
2． 6 Conclusion
Chapter 3． Methodology
3． 1 Introduction
3． 2 0ntology and Epistemology
3． 3 Methodological Considerations
3．5 Reliability， Validity， and Ethical Considerations
3． 6 Research Design
3． 7 Conclusion
Chapter 4． Historical Overview
4． 1 Introduction
4． 2 Development of the NBA
4． 3 Sport Development in the PRC
4． 4 Conclusion
Chapter 5． Globalization and the Governance of Chinese
Basketball
5． 1 Introduction
5． 2 The Grobalization of the NBA and the Intemationalization
5． 3 Glocalization and the Professionalization of Chinese
5． 4 Conflicting Globalization： A Professional Sports League with
Socialist Characteristics?
5． 5 Conclusion
Chapter 6． Globalization and the Chinese Basketball Market
6． 1 Introduction ．．．．．．．．．．．
6． 2 Grobalization and the NBA's Chinese Marketplace
6． 3 Glocalization and the Emergence of an Indigenous Basketball Market
6． 4 McDonald's or Shanghai Food?
6． 5 Conclusion
Chapter 7． Globalization and Chinese Basketball Culture
7． 1 Introduction
7． 2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7． 3A Resistant Voice from Above ： The Nation's Culturalization of Chinese Basketball
7． 4A Resistant Voice from Below： the Grassroots ' Ethos and the Glocalization of Chinese Basketball Culture
7． 5 Conclusion
Chapter 8． Conclusion
8．2 Contribution to Theory
8． 3 Research Limitations and Recommendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C
Bibliography
Acknowledgement
