| 作 者: | 王慧莉 |
| 出版社: | 中国人民大学出版社 |
| 丛编项: | 21世纪实用研究生英语系列教程 |
| 版权说明: | 本书为出版图书,暂不支持在线阅读,请支持正版图书 |
| 标 签: | 硕士/博士 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit One Globalization
Unit Two Business Strategy
Unit Three Company and Product
Unit Four Corporate Culture
Unit Five Leadership
Unit Six Corporate Citizenship
Unit Seven Marketing
Unit Eight Brands
Unit Nine Product and Corporate Advertising
Unit Ten Effective Communication
Unit Eleven Management Creativity
Unit Twelve International Business Styles
Unit Thirteen Mergers and Acquisitions
Unit Fourteen Franchising
Unit Fifteen Electronic Business