商务英语函电

商务英语函电
作 者: 龙朝晖 马健美
出版社: 人民邮电出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 商业英语 外语 行业英语
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作者简介

暂缺《商务英语函电》作者简介

内容简介

为培养高职高专学生的职业能力和技能,《21世纪高职高专财经类规划教材:商务英语函电》遵循实用性、可操作性原则,结合外经贸业务的特点,选材力求实用、新颖。全书分为6个项目,共14个单元。项目一介绍商务英语函电的基本写作要素及如何建立业务关系;项目二介绍价格谈判,包括询盘、报盘、还盘和受盘;项目三介绍合同签订;项目四介绍付款方式;项目五介绍合同履行;项目六介绍后续管理,包括申诉与理赔,以及解决商事争端。每个单元末尾都附有适量的练习题和综合实训题,以帮助学生巩固所学内容。本书最后还配有总复习题,以便读者在完成本书学习后进行自我检测。《21世纪高职高专财经类规划教材:商务英语函电》提供电子课件、教学大纲、习题集及参考答案、模拟试卷等配套资料,索取方式参见“配套资料索取说明”,本书还有配套的精品课程网站,供读者学习时参考。《21世纪高职高专财经类规划教材:商务英语函电》适合高职高专商务英语专业、国际贸易专业、国际商务专业、涉外文秘专业等学生使用,也可供从事国际商事工作的人员参考使用。

图书目录

Project Ⅰ Business Development

Unit 1 Introduction to English Business Letter Writing

Knowledge Objective

Skill Objective

Business Situational Design

Specimen Letters

Trade Terms and Typical Sentences

Practice Training

Unit 2 Establishing Business Relation

Knowledge Objective

Skill Objective

Business Situational Design

Specimen Letters

Notes

Trade Terms and Typical Sentences

Practice Training

Skill Training

Summary of Project

Project Ⅱ Price Negotiation

Unite 3 Enquiry

Knowledge Objective

Skill Objective

Business Situational Design

Available the following Integrative DVD GPS

Specimen Letters

Trade Terms and Typical Sentences

Practice Training

Unit 4 0ffer

Skill Objective

Business Situational Design

Specimen Letters

Trade Terms and Typical Sentences

Practice Training

Skill Training

Unit 5 Counter-offer

Knowledge Objective

Business Situational Design

Specimen Letters

Notes

Trade Terms and Typical Sentences

Practice Training

Skill Training

Unit 6 Acceptance of Orders

Knowledge Objective

Skill Objective

Warm Up

Business Situational Design

Specimen Letters

Trade Terms andTipatalSentence

Practice Training

Skill Training

Summary of Project

Project Ⅲ Signing Contract

Unit 7 Sales Confirmation

Knowledge Objective

Business Situational Design

Specimen Letters

Notes

Trade Terms and Typical Sentences

Practice Training

Summary of Project

Project Ⅳ Payment

Unit 8 Terms of Payment

Knowledge Objective

Business Situational Design

Specimen Letters

Notes

Trade Terms and Typical Sentences

Practice Training

Skill Training

Unit 9 Letter of Credit

Knowledge Objective

Business Situational Design

Trade Terms and Typical Sentences

Practice Training

Skill Training

Summary of Project

Project Ⅴ Fulfillment of Contract

Unit 10 Packing

Skill Objective

Business Situational Design

Trade Terms and Typical Sentences

Business Situational Design

Specimen Letters

Notes

Trade Terms and Typical Sentences

Practice Training

Skill Training

Unite 11

Skill Objective

Business Situational Design

Trade Terms and Typical Sentences

Business Situational Design

Specimen Letters

Notes

Trade Terms and Typical Sentences

Practice Training

Skill Training

Unit12 Insurance

Skill Objective

Business Situational Design

Trade Terms and Typical Sentences

Practice Training

Summary of Project

Project Ⅵ Follow up Management

REVISION

参考答案

主要参考文献

配套资料索取说明