商务英语基础教程

商务英语基础教程
作 者: 郑桂荣
出版社: 机械工业出版社
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版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 商业英语
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作者简介

暂缺《商务英语基础教程》作者简介

内容简介

本书的编写本着“以应用为目的、以实用为主、以够用为度”的思想,以服务为宗旨,以就业为导向,将英语语言能力的培养和商务知识学习紧密联系在一起。内容涉及商务礼仪、商务关系的建立、公司和产品的介绍、价格谈判、处理投诉

图书目录

目录

前言

Compulsory Part

Unit One Business Etiquette

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Two Establishment and Development of BusinessRelations

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Three Companies / Factories and Products

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Four Price Negotiation

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Five Complaints / Claims and Settlement

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Optional Part

Unit Six At the Store

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Seven At the Supermarket

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Eight At the Trade Fair

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Nine The Creation of Marketing

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Ten E-Payment in E-Commerce

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

Unit Eleven Logistics Operation

Learning Objectives

Warming-up

Speaking

Reading

Classical Sentences

Cultural Background

附录

附录A 练习答案及参考译文

附录B 贸易术语中英文对照表

参考文献