商务英语选读

Part One Management

Unit 1 Human Resources Management

Text 1 Process of Human Resources Management

Text 2 Fit For Hiring? It's Mind Over Matter

Unit 2 Marketing

Text 1 Nature of Marketing

Text 2 Finding the Right International Mix

Text 3 Relationship Marketing

Unit 3 Culture and Corporate Culture

Text 1 What a Corporate Culture Means

Text 2 Corporate Culture and National Characteristics

Text 3 National Cultures, International Business

Unit 4 Corporate Alliances and Takeovers -- Why Mergers Fail

Text 1 Marrying in Haste

Text 2 When Egos Collide

Text 3 Let's Talk Turkeys

Unit 5 Leadership

Text 1 Types of Leadership

Text 2 Business Men of the Century

Part Two Finance

Unit 6 Central Banking

Text 1 The Role of Central Banks in the Economy

Text 2 A Stitch in Time Saves Nine

Unit 7 Insurance

Text 1 Fundamentals on Insurance Management

Text 2 South Korea's State Pension Fund Dips Toe in World of Risk

Unit 8 Investment Companies

Text 1 Different Types of Investment Companies

Text 2 Exchange-traded Funds -- Revolution or Pollution?

Unit 9 Stock Market

Text 1 Basics about Stock Market

Text 2 China Stocks Take Big Plunge

Part Three Economics and Trade

Unit 10 Economy

Text 1 Economics Theory

Text 2 Practice of Economics Theory

Unit 11 Globalization

Text 1 Joseph Stiglitz Speaks on Globalization

Text 2 China Seeks Known Brands to Go Global

Unit 12 World Trade Organization

Text 1 WTO Dispute Settlement

Text 2 WTO Regulations on Food

Unit 13 E-business

Text 1 From the Hard Business Model to the E-business Model

Text 2 The Art of Balancing E-business Processes

Part Four Accounting

Unit 1

Text 1 Company Profiles

Text 2 Flavors of Fraud

Text 3 Ebbers sentenced to 25 years in prison

Unit 16 Basics of Accounting

Text 1 Accounting information and its role in decision making

Text 2 Balance Sheet, Income Statement and Statement of Cash Flows