商务英语步步赢:实战谈判赢天下

商务英语步步赢:实战谈判赢天下
作 者: 盛丹丹
出版社: 国防工业出版社
丛编项: 商务英语步步赢
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 商务英语
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务英语步步赢:实战谈判赢天下》作者简介

内容简介

《商务英语步步赢:实战谈判赢天下》是套书中在“点”、“线”积累基础上的“面”的飞跃。每一单元开端设计几个温故知新的句子,用于热身和巩固学习。然后是两个难易有梯度的情景实战对话,对话的选择是有针对性的,在体现这一单元主题下的不同情况的应对和处理方式。在学习语言的同时,还可掌握谈判技巧、公关方式和国际礼仪。全书分为11章139个单元,包含商务交际、价格与付款方式、包装与物流、贸易方式、商贸进出口、商务会议、公司运作、市场营销、客户关系管理、与银行打交道、商务旅行,可谓真正的商务话题大全。

图书目录

Chapter 1 Business Communications 商务交际

  Unit 1 Answering the Telephone接听电话/002

  Unit 2 DiMing a Wrong Number打错电话/004

  Unit 3 Calling a Switchboard电话转接/006

  Unit 4 Arranging an Appointment安排约会/008

  Unit 5 Putting Off an Appointment推迟约会/010

  Unit 6 Canceling an Appointment取消约会/012

  Unit 7 Visiting Clients拜访客户/014

  Unit 8 Reception商务接待/016

  Unit 9 Introduction of the Company公司介绍/018

  Unit 10 Visiting Factories参观工厂/020

  Unit 1 1 Business Meals商务会餐/022

  Unit 12 Arranging Activities安排活动/024

  Unit 13 Seeing Off Customers送别客户/026

  Chapter 2 Price and Terms of Payment 价格与付款方式

  Unit 1 Inquiry询盘/028

  Unit 2 Offer报盘/030

  Unit 3 Counter-Offer还盘/032

  Unit 4 CIF成本、保险加运费价/034

  Unit 5 DDP完税后交货价/036

  Unit 6 EXW工厂交货价/038

  Unit 7 FOB船上交货价/040

  Unit 8 Remittance汇付/042

  Unit 9 Collection托收/044

  Unit 10 Letter of Credit信用证/046

  Unit 11 Letter of Guarantee保函/048

  Chapter 3 Packing and Logistics 包装与物流

  Unit 1 Mode of Packing包装方式/050

  Unit 2 Ways of Shipment装运方式/052

  Unit 3 Date of Shipment装运期限/054

  Unit 4 Chartering a Vessel租船订舱/056

  Unit 5 Port of Departure起运港/058

  Unit 6 Port of Destination目的港/060

  Unit 7 Transshipment Port中转港/062

  Unit 8 Clearance of Goods报关/064

  Unit 9 Customs Clearance结关/066

  Unit 10 Export Drawback出口退税/068

  Unit 11 Exemption from Duty进口免税/070

  Chapter 4 Forms of Trade 贸易方式

  Unit 1 Technology Transfer技术转让/072

  Unit 2 Bidding招标/074

  Unit 3 Tender投标/076

  Unit 4 Joint Venture合资企业/078

  Unit 5 Compensation Trade补偿贸易/080

  Unit 6 Barter Trade易货贸易/082

  Unit 7 Consignment Trade寄售贸易/084

  Unit 8 Processing Business加工业务/086

  Unit 9 Assembling Business装配业务/088

  Unit 10 Financing融资/090

  Unit 1l Agent有关代理/092

  Unit 12 Commission佣金问题/094

  Chapter 5 Import and Export商贸进出口

  Unit 1 Credit Inquiry资信调查/096

  Unit 2 Establishing Trade Relations建立贸易关系/098

  Unit 3 Quantity of the Order订货数量/100

  Unit 4 Quality of Goods货物质量/102

  Unit 5 Ordering Goods下订单/104

  Unit 6 Out of stock缺货/106

  Unit 7 Insurance Rate保险费率/108

  Unit 8 Commodity Inspection商品检验/110

  Unit 9 Signing a Contract签订合同/112

  Unit 10 Revision of a Contract修改合同/114

  Chapter 6 Business Conferences 商务会议

  Unit 1 Preparing for a Meeting会议筹备/116

  Unit 2 Agenda会议议程/118

  Unit 3 Beginning the Meeting会议开始/120

  Unit 4 Discussing During the Meeting会议讨论/122

  Unit 5 Summarization and Adjournment总结闭会/124

  Chapter 7 Company Operation 公司运作

  Unit 1 Competition竞争/126

  Unit 2 Partnership合作关系/128

  Unit 3 Product Launch新产品发布会/130

  Unit 4 Press Conference记者招待会/132

  Unit 5 Registering a Trademark商标注册/134

  Unit 6 Patent专利/136

  Unit 7 Financial Affairs公司财务/138

  Unit 8 Company Website公司网站/140

  Unit 9 Mergers公司合并/142

  Unit 10 Branch Offices分支机构/144

  Chapter 8 Marketing &Sales 市场营销

  Unit 1 Market Research市场调研/146

  Unit 2 Target Audience目标消费者/148

  Unit 3 Promotion by Salesperson登门推销/150

  Unit 4 Advertising Campaign广告运作/152

  Unit 5 Choosing Media选择媒体/154

  Unit 6 Details of all Advertisement广告细节/156

  Unit 7 Promotional Events促销活动/158

  Unit 8 Preparing for a Trade Show准备展会/160

  Unit 9 Trade Shows展会现场/1 62

  Unit 10 Product Demonstrations产品展示/164

  Unit 11 E-commerce电子商务/166

  Unit 12 After-Sale Service售后服务/168

  Chapter 9 Customer Relationship Management 客户关系管理

  Unit 1 Complaints About Quality质量投诉/170

  Unit 2 Complaints About Short Quantity短重投诉/172

  Unit 3 Dealing with Complaints处理投诉/174

  Unit 4 Wrong Shipment错发货物/176

  Unit 5 Returning the Goods退货/178

  Unit 6 Claims索赔/1 80

  Unit 7 Arbitration诉诸仲裁/182

  Unit 8 Public Relations公共关系/1 84

  Unit 9 Company Gifts公司纪念品/186

  Chapter 10 Contacting with Bank 与银行业务

  Unit 1 Opening an Account开立账户/188

  Unit 2 Inquiring About Interest Rates询问利率/190

  Unit 3 Depositing and Withdrawing存款取钱/192

  Unit 4 Closing an Account注销账户/194

  Unit 5 Cashing a Check支票兑现/196

  Unit 6 The Rate of Exchange外汇汇率/198

  Unit 7 Exchanging Money货币兑换/200

  Unit 8 Credit Card信用卡/202

  Unit 9 Reporting a Lost Passbook存折挂失/204

  Unit 10 Investing in Stock Market投资股市/206

  Chapter 11 Business Trip 商务旅行

  Unit 1 Daily Schedule日程安排/208

  Unit 2 Passport and Visa护照签证210

  Unit 3 Booking a Plane Ticket订飞机票/212

  Unit 4 Security Check安全检查/214

  Unit 5 On the Plane在飞机上/216

  Unit 6 Transit转机/218

  Unit 7 Passing the Customs过海关/220

  Unit 8 By Ship乘船/222

  Unit 9 By Train乘火车/224

  Unit 10 Asking the way问路/226

  Unit 11 By Bus乘公交车/228

  Unit 12 By Subway乘地铁/230

  Unit 13 Taking a Taxi乘出租车/232

  Unit 14 Reserving a Room订房间/234

  Unit 15 Checking in入住登记/236

  Unit 16 Wake-up Call电话叫醒/238

  Unit 17 Laundry送洗衣物/240

  Unit 18 Maintenance维修服务/242

  Unit 19 Bill Mistake账单错误/244

  Unit 20 Checking out结账退房/246

  Unit 21 Booking a Table餐厅订位/248

  Unit 22 At the Restaurant在餐馆/250

  Unit 23 Sightseeing参观游览/252