商务英语函电

商务英语函电基本知识

第一单元 商务英语函电简介

Unit 1 Introduction to Business English Correspondence

Part Ⅰ Functions of Business English Correspondence

Part Ⅱ Structural Parts and Styles of Business English Correspondence

Part Ⅲ Essential Qualities of Business English Correspondence

Summary

Exercise

第二单元 电子邮件写作

Unit 2 E-mail Writing

Part Ⅰ Brief Introduction of Electronic Commerce&E-mail

Part Ⅱ Business E—mail Writing

Summary

Exercise

交易准备

第三单元 建立贸易关系

Unit 3 Establishing Business Relations

Part Ⅰ Channels to Find New Customers

Part Ⅱ Letters for Establishing Business Relations

Summary

Exercise

第四单元 资信调查

Unit 4 Status Enquiry

Part Ⅰ Channels to Make Status Enquiries

Part Ⅱ Status Enquiry Letters&Replies

Summary

ExPrrisP

第五单元 询价与回复

Unit 5 Enquiry and Reply

Part Ⅰ Introduction tO Enquiry

Part Ⅱ Enquiry&Replies

Summary

Exercise

第六单元 促销

Unit 6 Sales Promotion

Part Ⅰ Brief Introduction

Part Ⅱ Sales Promotion Letters

Summary

Exercise

第七单元 报价、报盘与还盘

Unit 7 Quotation，Offers and Counter-offers

Part Ⅰ Brief Introduction

Part Ⅱ Quotations，Offers&Counter—offers and Sample Letters

Summary

Exercise

第八单元 订单、接受和回绝

Unit 8 Order。Acceptance or Refusal

Part Ⅰ Brief Introduction

Part Ⅱ Orders，Acceptance&Refusals and Sample Letters

Summary

Exercise

合同立

第九单元 售货确认书及购货合同

Unit 9 Sales Confirmation and Purchase Contraet

Part Ⅰ Brief Introduction

Part Ⅱ Sales Confirmation&Purchase Contract and Specimens

Summary

Exercise

合同执行及后期管理

第十单元 支付

Unit 10 Terms of Payment

Part Ⅰ Brief Introduction

Part Ⅱ Terms of Payment&Specimen Letters

Summary

Exereise

第十一单元 包装

Unit 11 Packing

Part Ⅰ Brief Introduction

Part Ⅱ Packing and Sample Letters

Summary

Exereise

第十二单元 保险

Unit 12 Insurance

Part Ⅰ Brief Introduction

Part Ⅱ Insurance and Sample Letters

Summary

Exercise

第十三单元 运输

Unit 13 Shipment

Part Ⅰ Brief Introduction

Part Ⅱ Shipment and Sample Letters

Summary

Exercise

第十四单元 投诉、索赔与理赔

Unit 1 4 Complaint，Claim and Settlement

Part Ⅰ Brief Introduction

Part Ⅱ Complaint，Claim & Settlement and Sample Letters

Summary

EXerciSe

第十五单元 代理

Unit 15 Agency

Part Ⅰ Brief Introduction

Part Ⅱ Agency Letters & Samples

Summary

Exercise

拓展知识

附录Ⅰ 销售合同（Sales Contracts）

附录Ⅱ 商务报告撰写（Business Report Writing）

参考文献