商务英语

第一章 基础商务会话　Basic Business Conversation

　Unit 1 Establishing Trade Relation建立贸易关系

　Unit 2 Talking about Company公司介绍

　　Ⅰ Company History and Organization公司历史及组织规模

　　Ⅱ On Working Range, Market and Distribution System公司经营范围，市场及销售体制

　Unit 3 Visiting Factories 参观工厂

　　Ⅰ. Welcome to Our Factory欢迎来到我们工厂

　　Ⅱ. About the Departments关于各部门

　　Ⅲ. After Visiting 参观后

　Unit 4 Talking about Products 产品推荐

　　Ⅰ. About Quality and Usage 关于质量和使用方法

　　Ⅱ. About Circulation and Profits流通及利润

　　Ⅲ. Offering Reference Material on Product and Samples提供产品参考资料及样品

　Unit 5 Market Research 市场调研

　　Ⅰ. Inquiring the Market Situation询问市场状况

　　Ⅱ. Survey 调研

　Unit 6 Advertisement 广告

　　Ⅰ. Advertising Media 广告媒介

　　Ⅱ. Cost 费用

　　Ⅲ. Content of Advertisement广告内容

　　Ⅳ. Result 效果

　Unit 7 Sales Promotion 促销

　　Ⅰ. New Product 新产品

　　Ⅱ. Offering Choice 提供选择

　　Ⅲ. Developing the Market & Enlarging　the Scale开拓市场，扩大规模

　Unit 8 Going to the Fair 展销会

　　Ⅰ. Preparation 准备

　　Ⅱ. During the Fair 展示会期间

第二章 外贸实务会话Practical Trading Conversation 