领先商务英语阅读4

Unit 1 Economic Evolution

Text A Economic Evolution

Text B Why Has China Grown So Much Faster than the Other Parts of

Developing Asia?

Unit 2 Trade

Text A Treasure Island： The Power of Trade

How Trade Transforms Our Standard of Living

Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?

Unit 3 Trade Remedies

Text A Trade Remedies What Business Needs to Know

Text B Japan Emerges from Its Trade Shell

Unit 4 Banking

Text A The Banking Crisis： Thinking the Unthinkable

Text B Could German State Banks Collapse?

Unit 5 Cross-cultural Dilemmas

Text A Reconciling Cultural Dilemmas

Text B Dilemma Mapping in South Africa

Unit 6 Does the Internet Change Us a Lot?

Text A Is Music Piracy Stealing?

Text B Google'sAntitrust Trouble

Unit 7 Brand Building

Text A Learning from the Olympics

Text B Who's Got the Power?

Unit 8 Green Powers

Text A Wind： The Power， the Promise， the Business

Text B Green Investing： Clever Plays in Clean Tech

Unit 9 Leadership Culture

Text A The Cultural Business Leader and His Task

Text B The Last Rajah

Unit 10 Emerging Markets

Text A The New Champions： Emerging Markets

Text B Banking in India

Unit 11 Brand

Text A Best Global Brands

Text B How Does a Brand Promise Drives Change in a Multinational

Organization?

Unit 12 Globalization

Text A China's Accounting Switch Holds Perils as well as Promise

Text B The Beast Goes on Safari-Can WaI-Mart Make It in Africa?

Unit 13 Corporate Social Responsibility

Text A What Really Went Wrong with Enron? A Culture of Evil?

Text B Johnson & Johnson's Corporate Social Responsibility

Unit 14 Sub-prime Crisis

Text A Sub-prime Crisis， What Is It About?

Text B Mortgage Woes Could Be Tip of the Iceberg