通信运营与管理专业英语教程

Preparatory Unit 1 Useful Words and Phrases in Telecommunication Industry　1

Preparatory Unit 2 Useful Expressions in Telecommunication Industry　7

Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services　17

Unit 1 Telecommunication and Voice Communication(通信和语音业务)　24

　Part1 Background Reading: Telecommunication and Voice Communication(语音业务的理论介绍)　24

　Part2 Remember and Practice: Verizon Freedom Essentials(美国Verizon公司的语音业务)　26

　Part3 Useful Information: What is Telemarketing?(什么是电话销售)　29

　Exercises　30

Unit 2 Mobile Phone and Applications(I)(移动语音业务I)　33

　Part1 Background Reading: Mobile Phone and Applications(I)(移动语音业务I)　33

　Part2 Remember and Practice: AT&T Wireless Plans(AT&T无线套餐)　39

　Part3 Useful Information: A Brief History of Cell Phones(移动电话简史)　43

　Exercises　44

Unit 3 Mobile Phone and Applications(II)(移动语音业务II)　47

　Part1 Background Reading: Mobile Phone and Applications(II)(移动语音业务II)　47

　Part2 Remember and Practice: Cell Phone Tones and Graphics(移动电话铃声和图片)　52

　Part3 Useful Information: Choosing a Mobile Phone Network(移动电话网络的选择)　58

　Exercises　59

Unit 4 Personal Handy-phone System(小灵通)　66

　Part1 Background Reading: Personal Handy-phone System(小灵通业务的理论介绍)　66

　Part2 Remember and Practice: PHS Basic Services(小灵通业务具体操作指南)　69

　Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7条决窍使电话销售表达更清晰)　72

　Exercises　73

Unit 5 SMS(短信息服务)　83

　Part1 Background Reading: SMS(短信服务的理论介绍)　83

　Part2 Remember and Practice: Google SMS(Google公司的短信辅助查询服务)　87

　Part3 Useful Information: Tips for Doing Telephone Sales(电话销售要领)　88

　Exercises　90

Unit 6 Broadband Internet Access(宽带业务)　96

　Part1 Background Reading: Broadband(宽带业务的理论介绍)　96

　Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纤宽带业务)　100

　Part3 Useful Information: Telemarketing: What would They Think and Response?(电话销售：客户是如何考虑和反应的？)　104

　Exercises　105

Unit 7 Mobile Broadband(掌上宽带)　108

　Part1 Background Reading: Mobile Broadband and GPRS(掌上宽带和GPRS)　108

　Part2 Remember and Practice: Everything about GPRS(GPRS百科)　110

　Part3 Useful Information: What is WAP(什么是WAP)　114

　Exercises　116

Unit 8 Telephone Cards(电话卡)　118

　Part1 Background Reading: Telephone Cards in General(初识电话卡)　118

　Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龙卡——一种预付费电话卡)　121

　Part3 Useful Information: How to Use Phone Cards in China(在中国如何使用电话卡)　124

　Exercises　125

Unit 9 Trunk Communication(集群通信)　127

　Part1 Background Reading: A Little Trunking Theory(集群通信理论)　127

　Part2 Remember and Practice: Walkie Talkies(对讲机)　129

　Part3 Useful Information: Trunking Benefits(集群通信的优势)　134

　Exercises 　135

Unit 10 Brief introductions to Other Services of Telecom Companies(其他业务)　137

　Part1 Background Reading: Intelligent Network(智能网)　137

　Part2 Remember and Practice: Other Services(其他业务)　139

　Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初识)　142

　Exercises　143

Unit 11 Practice：FAQ on Broadband of AOL(美国AOL宽带安装)　146

　Exercises　154

Unit 12 Practice：THINK! Advice-Mobile Phones(手机使用须知)　155

　Exercises　157

Reading Materials　158

　Passage 1 Communications in the People‘s Republic of China(国内通信概况)　158

　Passage 2 China Telecom(中国电信)　161

　Passage 3 China Mobile(中国移动)　163

　Passage 4 China-The 3G Opportunity(I)(3G之于中国I)　165

　Passage 5 China-The 3G Opportunity(II)(3G之于中国II)　169

　Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移动通信系统I)　172

　Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移动通信系统II)　176

　Passage 8 Cross Cultural Negotiation(文化融合)　179

　Passage 9 Cross Cultural Communication: Basic Tips(促进文化融合的技巧)　182

　Passage 10 Breaking the Barriers of Intercultural Communication(打破国际文化交流的壁垒)　184

　Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus预付费服务提供标准协议摘要(客户/中小型企业)I)　186

　Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus预付费服务提供标准协议摘要(客户/中小型企业)II)　194

Appendix　198

Vocabulary　198

Reading Materials　217

References　224