会展实务英语

Unit 1 How to Conduct a Productive Effective and Interesting Meeti

Part A Prepare a Meeting

Part B Dos and Don'ts for a Meeting

Part C How to Take Minutes--an Example

Part D Closing the Meeting and Following up

Part E Discussion and Practice

Unit 2 Get Ready for an Exhibition

Part A A Brief Introduction to What to Be Prepared

Part B Get the Ball Rolling on

Part C Event Planning Tips

Part D Tips for Bringing the Event to Life--Another Scenario

Part E Discussion and Practice

Unit 3 How to Organize a Convention

Part A Planning a Checklist

Part B An Exhibition at MECC--an Example

Part C Guide for Overseas Exhibitors

Part D Discussion and Practice

Unit 4 How to Win a Bidding.

Part A Preparation

Part B Feasibility Study

Part C Proposal Documents

Part D Discussion and Practice

Unit 5 How to Plan an Event

Part A Objectives for Different Types of Events

Part B Budgeting

Part C Initial Planning

Part D Budget Breakdown

Part E Discussion and Practice

Unit 6 How to Create Event Management Manual

Part A What Can a Management Manual Help?

Part B Corporate Event Operations Manual Checklist

　Part C Manual Design

　Part D Checklists

　Part E Discussion and Practice

Unit 7 The Event Management Process

Part A Event Management Life Cycle

Part B Proper Scheduling Benefits

Part C Corporate Events, Fund-Raisers, Special Events

Part D Create Critical Paths

Part E Discussion and Practice

Unit 8 Event Signage and Shutdown Procedure

Part A Event Signage

Part B Event Shutdown Procedure

Part C Discussion and Practice

Unit 9 Evaluation through Measurement and Analysis

Part A Evaluation Process

Part B Quantitative and Qualitative Evaluation Methods

Part C Cost-Benefit

Part D Discussion and Practice

Unit 10 Event Office Documentation

Part A How to File Office Documents

Part B How to Establish the Filing Systems

Part C Corporate Event Office Requirements

Part D Documentation and Risk

Part E Discussion and Practice

翻译练习参考答案

References