经贸英语(第2版)

经贸英语(第2版)
作 者: 蒋磊 邓楠
出版社: 中国商务出版社
丛编项: 中国国际贸易学会"十二五"规划教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 暂缺
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《经贸英语(第2版)》作者简介

内容简介

《经贸英语(第2版)/中国国际贸易学会“十二五”规划教材》根据经贸工作所需的英语知识和技能来设计学习任务,全方位地训练学生在经贸英语阅读和表达方面的语言应用能力,以满足基础英语与相关职业英语有机衔接的实际需要,实现基础阶段向专业技能阶段的自然过渡,充分体现任务驱动、项目导向的教育教学新理念。

图书目录

Unit 1 Business and Trade

Module I Lead-in:Looking&Thinking

Module Ⅱ Listening&Speaking

Reading A InternationalTrade

Reading B Yard Sales in the United States

Module IV Linking up; Reading Skills & Word Building

Module V Building-up More Skills

Module VI Funny Time

Unit 2 CompanyPresentations

Module I Lead-in: Looking & Thinking

Module Ⅱ Listening & Speaking

Reading A A Trend-Businesses Today Go Global

Reading B IKEA-Making Life Better

Module IV Linking up: Reading Skills & Word Building

Module V Building-up More Skills

Module VI Funny Time

Unit 3 Conference and Exhibition

Module I Lead-in: Looking & Thinking

Module Ⅱ Listening & Speaking

Module Ⅲ Reading&Understanding

Reading A Trade Show-A Promising Industry

Module IV Linking up: Reading Skills and Word Building

Module V Building-up More Skills

Module VI Funny Time

Unit 4 New Retailing Program

WorkObjectives

Module I Lead-in: Looking & Thinking

Module Ⅱ Listening & Speaking

Module Ⅲ Reading&Understanding

Reading A Factory-to-Store Strategy Pays Off for US Retailer

Reading B Carrefour-World's Largest Food Retailer

Module IV Linking up: Reading Skills and Word Building

Module V Building-up More Skills

Module VI Funny Time

Unit 5 Business Dinner

Module I Lead-in: Looking & Thinking

Module Ⅱ Listening&Speaking

Reading A Doing Business over Meals

Reading B A Bigger and Better Reception

Module IV Linking up: Reading Skills and Word Building

Module V Building-up More Skills

Module VI Funny Time

Unit 6 Brands

WorkObjectives

……

Unit 7 Money and Banking Matter

Unit 8 Marketing

Unit 9 Customer Service

Unit 10 Starting up Your Own Business