| 作 者： | 盛丹丹 |
| 出版社： | 国防工业出版社 |
| 丛编项： | 商务英语步赢 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 商务英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Chapter 1 Business Reception 商务接待
Unit 1 Picking Up the Client at the Airport机场接人
Unit 2 Accommodating the Client安排住所
Unit 3 Factory Tours参观工厂
Unit 4 Entertaining the Client款待客户
Unit 5 Presenting Gift礼尚往来
Unit 6 Seeing Off the Client送别客户
Chapter 2 Business Marketing 市场营销
Unit 1 Market Research市场调研
Unit 2 Advertising and Promotion广告宣传
Unit 3 Product Launch产品发布
Unit 4 Promoting Sales产品促销
Unit 5 After-Sale Service售后服务
Unit 6 Sale and Distribution销售情况
Chapter 3 About Exhibition 有关展会
Unit 1 Planning an Exhibition会展筹划
Unit 2 Preparation for Exhibition展前准备
Unit 3 Reception at the Hall展台接待
Unit 4 After the Show展后事宜
Unit 5 Attending the Trade Show参加外展
Chapter 4 Foreign Trade 对外贸易
Unit 1 Establishing Business Relations建立商贸关系
Unit 2 Calling for Bids and Tenders招标与投标
Unit 3 Inquiry，Quotation and Counter-Offer询盘、报盘和还盘
Unit 4 Order and Delivery订购与交货
Unit 5 Logistics and Transportation物流运输
Unit 6 Barter Trades易货贸易
Unit 7 Compensation Trade补偿贸易
Unit 8 Processing Trade加工贸易
Unit 9 Trade Mark，Copyright and Patent商标、版权和专利
Unit 10 Letter of Credit信用证
Unit 11 Credit and Financing信贷与融资
Unit 12 Customs Entries and Duties海关申报及关税
Unit 13 Import and Export进口与出口
Chapter 5 Business Negotiation 商务谈判
Unit 1 Price价格
Unit 2 Quality and Quantity质量和数量
Unit 3 Commission佣金
Unit 4 Packing包装
Unit 5 Agency代理
Unit 6 Insurance保险
Unit 7 Shipment装运
Unit 8 Payment支付
Unit 9 Technology Transfer技术转让
Unit 10 Contract Terms合同条款
Unit 11 Establishing Joint Venture合资企业
Unit 12 Claims索赔
Unit 13 Arbitration仲裁
Unit 14 Inspection商品检验
Chapter 6 Conference and Meeting 商务会议
Unit 1 Arranging for the Meeting安排会议
Unit 2 Setting Agenda设定议程
Unit 3 Beginning the Meeting会议开始
Unit 4 Free Discussion会议讨论
Unit 5 Presentation演讲
Unit 6 Closing the Meeting结束会议
Unit 7 After the Conference会后事务
Unit 8 Making Appointment订约会
Chapter 7 Human Resources 人力资源
Unit 1 Employment and Interviewing求职面试
Unit 2 Signing an Employee Contract签订劳动合同
Unit 3 Staff Training员工培训
Unit 4 Promotion and Demotion升职与降职
Unit 5 Personnel Transfer人事调动
Unit 6 Fire，Quit and Retirement解雇、辞职与退休
Unit 7 Salary and Bonus 工资与奖金
