商务交际

商务交际
作 者: 徐小贞
出版社: 外语教学与研究出版社
丛编项: 高职高专商务英语实践系列教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 内贸理论方法
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《商务交际》作者简介

内容简介

“高职高专商务英语实践系列教材”以全新的视角实践了商务与英语一体化、教学与评估一体化的教学理念,是一套具有国际视野和中国特色的教材。本教材充分体现了高职高专商务英语专业“以实践为核心,以英语为主线,以商务为背景”的教学模式,引入多元教学评估体系,全英文编写,重点培养学生的商务实践能力。《商务交际》是融理论知识、沟通技巧、案例分析与现场模拟为一体的教材,有如下特点:独创性:首次将交际口语、沟通的理论技巧及沟通中的跨文化差异三者紧密结合,并系统讲述了非言语交际形式,培养学生在不同商务情景下守成各种交际任务的综合技巧。科学性:结构设计合理,单元内部模块分明,训练目标清晰;采用单元评估的形成性考核试试教学和评估有机结合。灵活性:各单元相对独立,活动形式丰富多样。

图书目录

Unit1 Reception

Learning Objectives

Snapshot

A. Making Reservations

B. Making Introductions

C. Starting and Encouraging Small Talks

D. Inviting

E. Entertaining Visitors

Assessment

Unit 2 Telephone Calls

Learning 0bjectives

Snapshot

A. Preparation for a Call

B. The Beginning of a Call

C. The Middle of a Call

D. The End ofa Call

E. Leaving and Taking Messages

Assessment

Unit 3 Meetings

Learning Objectives

Snapshot

A. Preparing for a Meeting

B. Opening a Meeting

C. During a Meeting

D. Ending a Meeting

Assessment

Unit 4 Orai Presentation

Learning Objectives

Snapshot

A. Preparation

B。Introduction of the Presentation

C. Body of the Presentation

D. End of the Presentation

E. Using Visual Aids

Assessment

Unit 5 Neaotiations

Learning Objectives

Snapshot

A. Preparing for Negotiations

B. Opening a Negotiation

C. Managing Conflict

D. Bargaining and Making Concessions

E. Closing a Negotiation

Assessment

Unit 6 Complaints

Learning Objectives

Snapshot

A. Preparing for Making a Complaint

B. Making a Complaint

C. Receiving a Complaint

D. Solving a Complaint

Assessment

Unit 7 Employment Communication

Learning Objectives

Snapshot

A. Analyzing Yourself

B. Analyzing Job Advertisements

C. Interviews

Assessment

Unit8 NonverbaI Communication

Learning Objectives

Snapshot

A. Facial Expressions

B. Gestures

C. Postures

D. Space

E. Voice Quality

Assessment

Appendix Ⅰ

Appendix Ⅱ

Appendix Ⅲ

Appendix Ⅳ