| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
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Unit 1 Business and Concepts Concerned
1.1 Warm-up Activity
1.2 What Is Business?
1.3 Business Environment
1.4 Business Ideology
1.5 The Economic Context of Business
1.6 Summery
1.7 Consolidation
Unit 2 Business Management
2.1 Warm-up activity-Case Analysis
2.2 Management
2.3 Functions of Management
2.4 Management Structure
2.5 Schools of Management Theory
2.6 Business Management
2.7 Consolidation
Unit 3 Introduction to Planning and Business Plan
3.1 Warm-up Activity-Reading
3.2 Planning
3.3 Visions, Strategies and Plans
3.4 What Is a Plan?
3.5 Planning Styles
3.6 Business Plan
Unit 4 Start Your Business
4.1 Warm-up Activity-Reading
4.2 How to Start Business
4.3 Consolidation
Unit 5 Business Negotiation and Communication Skills
5.1 Warm-up Activity-Dialogue
5.2 Introduction to Negotiation
5.3 The 4 Phases of a Negotiation
5.4 The Key Part of Negotiations
5.5 The 3 Characteristics of a Negotiation
5.6 The Critical Factors
5.7 Two Types of Negotiating Approach
5.8 The Spirit of the Deal
5.9 Using an Agenda
5.10 Paying Attention to Detail
5.11 Communication Skills in Business
5.12 Consolidation
Unit 6 Marketing Mix and Sales Promotion
6.1 Warm-up Activity
6.2 Developing the Marketing Mix
6.3 Sales Promotion
6.4 Additional Reading
6.5 Consolidation
Unit 7 Corporate Finance Management
7.1 Warm-up Activity
7.2 Basic Knowledge of Financial Management
7.3 Accounting
7.4 Consolidation
Unit 8 Supply Chain Management
8.1 Warm-up Activity
8.2 Supply Chain Management
8.3 Inventory Management
8.4 Appendix
8.5 Consolidation
Unit 9 Effective Customer Service
9.1 Warm-up Activity-Case Analysis
9.2 What Is Effective Customer Service?
9.3 Characteristics of Companies That Practice ECS
9.4 Cost of Lost Customers
9.5 Consolidation
Unit 10 The Importance of WTO
10.1 Warm-up Activity
10.2 WTO
10.3 Consolidation
Unit 11 Business Environment in the New Century
11.1 Warm-up Activity-Reading
11.2 The Global Economy Tendency-Globalization
11.3 The Development of Multinational Corporations
11.4 Consolidation
Appendix
Words and Phrases
References
