新标准高职商务英语系列教材:综合教程3(教师用书)

新标准高职商务英语系列教材:综合教程3(教师用书)
作 者: 梁绯 彭春萍 冯曼
出版社: 上海外语教育出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专英语 外语学习
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作者简介

暂缺《新标准高职商务英语系列教材:综合教程3(教师用书)》作者简介

内容简介

《综合教程3(教师用书)/新标准高职商务英语系列教材》重视语言基本技能的练习和巩固,涉及听、说、读、写、译,主要体现在单元板块设计和练习设计上。突出商务则体现在课文选材和练习内容上。学生通过学习可以积累必要的商务知识,为系统的专业课程学习打好基础。本教材课文选材来自西方主流报刊杂志等,重视语言的原汁原味;同时注重文化差异,培养学生的跨文化意识和能力。

图书目录

Unit 1 Job Market

Lead-in

Text A Job Interview - Preparation

Makes the Difference

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Sell Yourself - Being Smart with Your Answers

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Envelope Addressing

Business Culture Tips

Unique Form of Greetina in Different Countries

Unit 2 Career

Lead-in

Text A The New Trouble on the Line

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Those "Gap Years" Aren't

Just for Students

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Layout of Business Letters

Business Culture Tips

Business Casual Attire

Unit 3 Business Etiquette

Lead-in

Text A American Manners, Etiquette and Protocol

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Off to Singapore

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Body of Letters

Business Culture Tips

Invitation Etiquette

Unit 4 Corporate Culture

Lead-in

Text A The Organizational Culture

That Exists Within Google

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Disney's Organizational

Behavior Concepts

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing E-mail

Business Culture Tips

Wording Your Invitation Gracefully

Unit 5 Star Companies

Lead-in

Text A How Apple Does it

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Who's Driving Twitter's Popularity?

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Expressing Thanks

Business Culture Tips

Concept of Time

Unit 6 Successful Entrepreneurs

Lead-in

Text A The Meaning of Bill Gates

Background Information

Detailed Study of the Text

1 Summary of the Text

2 Structure of the Text

3 Text Presentation

4 Sentence Making

Key to Exercises

Text B Secrets of Self-Made

Millionaires

Language Check

Comprehension Check

1 Summary Questions

2 Text Study

Translation of the Text

Key to Exercises

Writing Expressing Congratulations

Business Culture Tips

Keeping an Appointment

……

Unit 7 RETAILING

Unit 8 PRICING

Unit 9 CUSTOMERS

Unit 10 BRANDS

Unit 11 SERVICE INDUSTRY

Unit 12 INDUSTRY TRENDS