商贸英语

Unit 1 Marketing

Part Ⅰ Warm up

Part Ⅱ Text A Basics of Marketing

Part Ⅲ Text B The Marketing Mix

Part Ⅳ Text C Digital Marketing

Unit 2 E-commerce

Part Ⅰ Warm up

Part Ⅱ Text A What Is Ecommerce

Part Ⅲ Text B Crossborder E-commerce Upgrading Under Way

Part Ⅳ Text C Chinese E—commerce App Making Shopping Social

Unit 3 ⅠnternationaⅠ Business

Part Ⅰ Warm.up

Part Ⅱ Text A Basics of Intemational Business

Part Ⅲ Text B Risks Involved in International Business

Part Ⅳ Text C Why Do Companies Go International

Unit 4 Tourism

Part Ⅰ Warm—up

Part Ⅱ Text A Development of Tourism in China

Part Ⅲ TextB Thailand forTourists

Part Ⅳ Text C A Tour Guide’s Principal Duties

Unit 5 Hotel＆Hospitality

Part Ⅰ Warm—up

Part Ⅱ Text A About Hospitality Industry

Part Ⅲ Text B Hospitality Industry Embraces Green Ideas

Part Ⅳ Text C Are Robots Taking Over China’s Hotel Industry

Unit 6 Finance

Part Ⅰ Warm—up

Part Ⅱ Text A An Overview of Financial Management

Part Ⅲ Text B Strategic Financial Management

Part Ⅳ TextCaf is a FinancialAccountant

Unit 7 Economics

Part Ⅰ Warm—up

Part Ⅱ Text A Basics of Economics

Part Ⅲ Text B Behavioral Economics

Part Ⅳ Text C Intemational Economics

Unit 8 Management

Part Ⅰ Warm—up

Part Ⅱ Text A Basics of Management

Part Ⅲ Text B Modem Strategic Management

Part Ⅳ TextC ProjectManagement

Key for Reference