会展实务英语

会展实务英语
作 者: 蔡龙文 黄冬梅
出版社: 对外经济贸易大学出版社
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标 签: 暂缺
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作者简介

暂缺《会展实务英语》作者简介

内容简介

本教材内容紧扣会展企业人才能力需求,以会展商务活动体系中的典型工作任务与工作过程为依据,以“主办方”“参展商”以及“采购商”三个不同角色的真实工作任务为出发点,按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务,每一个学习任务针对不同的职业技能,并结合英语知识学习和应用能力培养设计教学环节,教材内容具有较强的实用性与针对性。全教材包括三个模块,共九个部分。 个模块为展前服务,包括推广展会、安排参展和进驻展馆;第二个模块为展中服务,包括接待客户、推介产品、洽谈业务和签订合同;第三个模块为展后服务,包括跟进业务和分析会展成效。

图书目录

Module 1 Services Before an Exhibition

Unit 1 Promoting an Exhibition推广展会

Task 1 Introducing an Exhibition

Task 2 Invitingto anExhibition

Task 3 EnquiringAbout an Exhibition

Task 4 Choosing anExhibition

Unit 2 Making Exhibiting Arrangements安排参展

Task 1 Booking a Stand

Task 2 Arranging Shipping

Task 3 Handling Insurance

Task 4 MakingTravelArrangements

Unit3 Moving in an Exhibition进驻展馆

Task 1 MovingtoCloudExhibition

Task 2 Building the Booth

Task 3 Decorating the BOOth

Task 4 TrainingBooth Staff

Module 2 Services at an Exhibition

Unit 4 Receiving Clients接待客户

Task 1 ReceivingCustomers at aBooth

Task 2 SocializingwithClients

Task 3 Going SightseeingwithClients

Unit 5 Presenting Products推介产品

Task 1 Planning Live Streaming Marketing

Task 2 Presenting Products

Task 3 TalkingwithVisitorsAboutNewProducts

Task 4 Learning to Make a Sales Presentation Effectively

Unit 6 Negotiating Business洽谈业务

Task 1 Negotiating About Price and Commission

Task 2 NegotiatingAboutPayment

Task 3 NegotiatingAbout Shipment

Task 4 NegotiatingAbout Packing and Insurance

Unit 7 Signing a Contract签订合同

Task 1 Drawingup aContract

Task 2 Amending a Contract

Task 3 Signing a Contract

Module 3 Services After anExhibition

Unit 8 Following up Business跟进业务

Task 1 Leaming Exhibition Follow—up Strategy

Task 2 Planning After-show Marketing Activities

Task 3 Following up Sales Orders&Prospects

Unit 9 Analyzing Exhibition Results分析会展成效

Task 1 Measuring the Success ofan Exhibition

Task 2 ReportingExhibitionResults

Task 3 Writing Reports on Exhibition Results

Key to the Activities

Unit 1 Promoting an Exhibition推广展会

Unit 2 Making Exhibiting Arrangements安排参展

Unit 3 Moving in an Exhibition进驻展馆

Unit 4 Receiving Clients接待客户

Unit 5 Presenting Products推介产品