商务知识导读（双语版）

商务知识导读（双语版）

作　者：	徐凡
出版社：	对外经济贸易大学出版社
丛编项：	全国教学型本科院校商务英语系列规划教材
版权说明：	本书为出版图书，暂不支持在线阅读，请支持正版图书
标　签：	暂缺

ISBN	出版时间	包装	开本	页数	字数
未知	暂无	暂无	未知	0	暂无

作者简介

暂缺《商务知识导读（双语版）》作者简介

内容简介

《商务知识导读（双语版）/全国教学型本科院校商务英语系列规划教材》所涵盖的商务概念、主要商务词汇以及相关商务资料的阅读，帮助学生获得西方商务文化信息，了解中西方商务文化的差异。

图书目录

Chapter One World Economy

Unit One Here， There and Everywhere

Part Ⅰ Lead—in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Two Chained but Untamed

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Three The Price Isn't Right

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Chapter Two International Finance

Unit Four Playing with Fire

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Five Storm Survivors

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Six Positive—sum Currency Wars

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Chapter Three Global Business

Unit Seven New Master of Management

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Eight VW Conquers the World

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Nine European Entrepreneurs

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Chapter Four China's Economy

Unit Ten What Caused China's Cash Crunch

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Eleven A Bubble in Pessimism

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study

Unit Twelve China's Big Banks

Part Ⅰ Lead-in

Part Ⅱ Text

Part Ⅲ Case Study