外贸函电实战:情境仿真+案例剖析

外贸函电实战:情境仿真+案例剖析
作 者: 李为
出版社: 教育科学出版社
丛编项: 应用型本科规划教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 教材 经济管理类 研究生/本科/专科教材
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《外贸函电实战:情境仿真+案例剖析》作者简介

内容简介

《外贸函电实战:情境仿真+案例剖析》在正式出版前,曾作为内部讲义在编写团队所在高校先期试用,并在教学实践中不断修改、完善。《外贸函电实战:情境仿真+案例剖析》以应用为导向,突出教学内容的实用性、针对性和可操作性,特别强调国际贸易实务与英语函电写作知识的双向融合,设置合乎国际贸易操作规则的仿真情境及案例,帮助学生体验国际贸易操作流程,旨在培养学生掌握外贸英语函电的基本知识,熟练写出规范、地道的国际商务信函,准确地表达国际商务意图和决策的专业技能和素质。

图书目录

Chapter 1 The Layout and Structure of Business Letters

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 2 Establishing Business Relations

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 3 Inquiries

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 4 Quotations and Offers

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 5 Counter-offers

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 6 Orders and Acknowledgement

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 7 Payment

Section I. Warming-up Questions

Section II. Basic Knowledge

Section IlL Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 8 Letter or Credit

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 9 Packing and Shipment

Section I. Warming-up Questions

Section II. Basic Knowledge

Section IlL Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 10 Insurance

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 11 Complaints and Claims

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

Chapter 12 Agent

Section I. Warming-up Questions

Section II. Basic Knowledge

Section III. Scene Simulation

Section IV. Specimen Letter

Section V. Useful Words & Expressions

Section VI. Exercises & Case Study

附录

自测习题

实训项目

参考文献