| 作 者： | 潘惠霞 仲伟合 王立非 |
| 出版社： | 高等教育出版社 |
| 丛编项： | 领先商务英语专业系列教材 |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 其它分类 外语学习 职业/行业英语 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Multinational Corporations
Text A： Multinational Corporations： Myths and Facts
Text B： The New Multinational： Lilliputian, not Leviathan
Unit 2 Contract Law
Text A： Offer and Acceptance
Text B： History of the International Chamber of Commerce
Unit 3 Marketing Strategy （1）
Text A： Marketing Plan （ 1）
Text B： Developing a Marketing Plan
Unit 4 Marketing Strategy （II）
Text A： Marketing Plan （ II ）
Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late
Unit 5 Cultural Awareness in Business
Text A： Cross-Cultural Advertising
Text B： Across Cultures Competency in Business
Unit 6Trade Barriers
Text A： Tariff and Non-Tariff Barriers to Trade
Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being
Unit 7Emerging Markets
Text A： China's Stimulus Package： Will It Work and What's Next?
Text B： Cars in Emerging Markets - A Global Love Affair
Unit 8Effective Leadership
Text A： Leadership Lapses Fuel Wall Street's Fall
Text B： Hiring from Outside the Company
Unit 9 Globalization vs. Localization
Text A： Whether You Agree with Globality or Disagree, Don't Ignore It
Text B： Overseas Fever of Tsingtao Beer
Unit 10 Financial Institutions
Text A： Financial Institutions
Text B： How the Financial Crisis Was Built into the System?
Unit11 Managerial Accounting
Text A： Managerial Accounting： An Overview
Text B： Confusion with Managerial Accounting- Performance Management： Making It Work
Unit 12 Modern Logistics
Text A： Coming （Back） to America
Text B： Standard Logistics Information： the Basis for Modern Logistics
Unit13 Culture and Negotiation
Text A： Negotiations Across Cultural Boundaries
Text B： Negotiating in Different Countries
Unit 14 Intercultural Alliances
Text A： Managing Alliances Across Cultures
Text B： Joint Venture Between Toshiba and Motorola
Unit 15 Financial Personnel
Text A： International Financial Advisors
Text B： Training the Face of Your Firm
Unit 16 How to Stimulate Consumer Purchases
Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales?
Text B： Consistent Marketing Provides Big Rewards
