商务英语

Unit 1 Commercial Communication

Part A Introduction of Company and Product

Applied Writing

Part B Making Business Arrangements

Practice

Unit 2 Commercial Information

PartA Business Information Collecting

Applied Writing

Part B The Processing and Transmitting of Commercial Information.

Practice

Unit 3 Marketing Ⅰ

Part A Marketing Channels

Applied Writing

Part B Brand and Price

Practice

Unit 4 Marketing Ⅱ

Part A Promotion and Advertising

Applied Writing

Part B Image and Services

Practice

Unit 5 Negotiation

Part A Negotiation Techniques

Applied Writing

Part B The Nature of Cross-cultural Negotiation

Practice

Unit 6 Inquiry and Offer

Part A Inquiry

Applied Writing

Part B Offer

Practice

Unit 7 Counter-Offer, Bid and Counter-Counter-Offer

Part A Counter-Offer and Bid

Applied Writing

Part B Counter-Counter-Offer

Practice

Unit 8 Orderand Fulfillment

Part A Acceptance and Order

Applied Writing

Part B Declining an Order

Practice

Unit 9 Business Contract

Part A Business Contract

Applied Writing

Part B Sale Contract

Practice

Unit 10 Payment Ⅰ

Part A The Method of Payment

Applied Writing

Part B Digital Wallet and Electronic Check

Practice

Unit 11 Payment Ⅱ

Part A An IntroductionofL/Cs

Applied Writing

Part B Application for a Letter of Credit

Practice

Unit 12 Insurance

Part A Insurance

Applied Writing

Part B Sharing Economic Losses Through Insurance

Practice

Unit 13 Claim and Adjustment

Part A Claim

Applied Writing

Part B Adjustment

Practice

Unit 14 Packing and Shipment

Part A Packing

Applied Writing

Part B Shipment

Practice

Unit 15 Agency

Part A Agency

Applied Writing

Part B What to Be Covered in Agency Agreement..

Practice

Unit 16 Memoranda and Notice

Part A Memoranda

Applied Writing

Part B Notice

Practice

Reference Answers

Unit 1

Unit 2

Unit 3

Unit 4

Unit 5

Unit 6

Unit 7

Unit 8

Unit 9

Unit 10

Unit 11

Unit 12

Unit 13

Unit 14

Unit 15

Unit 16

References