商务英语综合教程

商务英语综合教程
作 者: 蔡芸 徐章宏
出版社: 高等教育出版社
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版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 大学专业英语教材
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作者简介

暂缺《商务英语综合教程》作者简介

内容简介

《商务英语综合教程》(1~4)为商务英语专业或英语专业商务方向基础课程编写,旨在提高学生的语言知识和应用能力、社会文化知识、商务知识以及学习能力。本书为《商务英语综合教程》的第三册。 本书为《商务英语综合教程》的第三册。本书共分十二个单元。每个单元都以热身练习(Warm-up Activities)开始,目的是激活学生已有的与单元内容相关的知识,同时也是一个语言技能发展的活动。阅读输入共有三篇课文。第一篇是学术性文体,对单元话题做综述性介绍,适合作为精读课文(Intensive Reading);第二篇是对单元话题某个方面的讨论,难度相对小些,适合作为快速阅读(Extensive Reading);第三篇也是对单元话题某个方面的讨论,目的之一是为写作作业提供一个模版(Reading & Writing)。三篇课文后面都有相应的阅读理解、讨论以及词汇和句法方面的作业;其中第三篇课文后面设有对文章结构的分析、内容摘要等作业,为写作做准备;在商科单元里,第三篇课文主要是商务应用文体或案例分析,帮助学生了解这些文体和案例分析的规范,为商科课程做些准备。

图书目录

Unit 1 Civilizations

 Warm-up Activities

  Listening & Speaking  

 Intensive Reading

  What Characterizes Civilizations?

 Extensive Reading

  The Rise of Civilizations  

 Reading & Writing

  Civilizations in Mesopotamia and Egypt

Unit 2 Myths and Legends

 Warm-up Activities

  Listening & Speaking  

 Intensive Reading

  What Is Mythology?  

 Extensive Reading

  Chinese Creation Mythology

 Reading & Writing

  Jupiter's Love Towards Europa

Unit 3 Intercultural Communication

 Warm-up Activities

  Listening & Speaking

 Intensive Reading

  Managerial Caricatures

 Extensive Reading

  Cultural Clash at Pharmacia and Upjohn

 Reading & Writing

  Intercultural Understanding  

Unit 4 Sex Education

 Warm-up Activities

  Listening & Speaking  

 Intensive Reading

  What to Tell the Kids About Sex

 Extensive Reading

   Survivor's Story  

 Reading & Writing

   No Sex or Safe Sex

Unit 5 Gender Differences

 Warm-up Activities

     Listening & Speaking  

 Intensive Reading

     Gender Role Behaviors and Attitudes

 Extensive Reading

     Women Are Just Better  

 Reading & Writing

     Wal-Mart's Gender Gap

Unit 6 Pooulation and Resources

 Warm-up Activities

  Listening & Speaking

 Intensive Reading

  Population, Environment, and Resources

 Extensive Reading

  The Population Dilemma  

 Reading & Writing

  Population, Consumption, and Resources

Unit 7 Social Security

 Warm-up Activities

  Listening & Speaking

 Intensive Reading

  Has Social Security Become Irrelevant?

 Extensive Reading

  Welfare  

 Reading & Writing

  Underlying Problems with Social Security

Unit 8 International Trade

 Warm-up Activities

  Listening & Speaking

 Intensive Reading

  Free Trade and Protectionism

 Extensive Reading

  A Year Without "Made in China"

 Reading & Writing

  China, U.S. Complement Each Other in Trade

Unit 9 Business Communication

 Warm-up Activities

  Listening & Speaking

 Intensive Reading

  Only Communicate: Thoroughly Modern Corporations Know No Borders

 Extensive Reading

  Nonverbal Communication in International Business

 Reading & Writing

  Persuasive Communication in Business  

Unit 10 Marketing

 Warm-up Activities

  Listening & Speaking  

 Intensive Reading

  China's Supermarkets Present Export Opportunity

 Extensive Reading

  The Real Story of New Coke  

 Reading & Writing

  DHL Worldwide Express  

Unit 11 Human Resource Management

 Warm-up Activities

  Listening & Speaking  

 Intensive Reading

  HR and the Economics Challenge

 Extensive Reading

  Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"

 Reading & Writing

  Job Application Cover Letters and Resume

Unit 12 E-commerce

 Warm-up Activities

  Listening & Speaking  

 Intensive Reading

  Understanding E-commerce: Its Definition and Impact

 Extensive Reading

  E-commerce in China: A Personal Perspective

 Reading & Writing

  Time to Deploy E-business

 Words & Expressions