实用商务英语综合教程(中级)

实用商务英语综合教程(中级)
作 者: 李玉萍 李文
出版社: 人民邮电出版社
丛编项: 工业和信息化高职高专"十二五"规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 商务英语
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作者简介

暂缺《实用商务英语综合教程(中级)》作者简介

内容简介

《实用商务英语综合教程》系列教材分为初级、中级和高级3册。本书是套书的中级教材,本教材编写了8个单元,以“项目引领、任务驱动”的形式编写,每一个单元为一个项目,围绕一个话题,内容涉及商务环境、团队建设、进出口、关税壁垒、市场调查、交易会、公共关系及电子商务等,每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块,并在各模块中以任务的形式插入各种练习,全面培养学生听、说、读、写、译的能力。本书可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用,也适合作为高职高专财经类院校英语课程的公共教材。本书附有听力材料的MP3录音光盘。

图书目录

Unit  Business Environment

Listening & Speaking

Consulting about Advice on Business

Reading

Intensive Reading: Are You Ready to Do Business in China?

Fast Reading: China Remains Open Business Environment

Grammar & Usage

Past Perfect Tense 过去完成时

Practical Writing

Forms 表格

Unit  Team Building

Listening & Speaking

Consulting about Advice on Team Building

Reading

Intensive Reading: The Path to Build Successful Work Teams

Fast Reading: How to Get Along with Your Coworkers

Grammar & Usage

Future Perfect Tense 将来完成时

Practical Writing

Advertisements 广告

Unit  Import and Export

Listening & Speaking

Preparing for Exporting & Negotiating Terms

Reading

Intensive Reading: The Procedure for Import Trade

Fast Reading: Expand Your Business by Exporting

Grammar & Usage

The Present Perfect Progressive Tense 现在完成进行时

Practical Writing

Agency Introduction 机构介绍

Unit  Tariff Barriers

Listening & Speaking

Tariffs & International Trade

Reading

Intensive Reading: Tariff Barriers

Fast Reading: Revised Tariffs Benefit China

Grammar & Usage

The Past Perfect Progressive Tense 过去完成进行时

Practical Writing

Products Introduction 产品介绍

Unit  Market Research

Listening & Speaking

Preparing for Market Research

Reading

Intensive Reading: Marketing Research

Fast Reading: Research Trends

Grammar & Usage

The Future Perfect Progressive Tense 将来完成进行时

Practical Writing

Questionnaires 调查问卷

Unit  Trade Fairs

Listening & Speaking

Consulting about Details on Trade Fairs

Reading

Intensive Reading: The Canton Fair

Fast Reading: Booth Staff Training

Grammar & Usage

The Modal Verbs 情态动词

Practical Writing

The Format and Structure of Business Letters 商务信函的格式与结构

Unit  Public Relations

Listening & Speaking

Advice on Public Relations

Reading

Intensive Reading: Public Relations in China

Fast Reading: Public Relations

Grammar & Usage

Participle 分词

Practical Writing

Letters of Application 求职信

Unit  E-Commerce

Listening & Speaking

Shopping on Line

Reading

Intensive Reading: The Development of E-commerce

Fast Reading: How to Start an Online Business

Grammar & Usage

Voices 语态

Practical Writing

Letters of Invitation 邀请信

Appendix Vocabulary