商务英语口语

商务英语口语
作 者: 房玉靖 刘玉玲 梁晶
出版社: 清华大学出版社
丛编项: 高职高专商务英语专业教材
版权说明: 本书为公共版权或经版权方授权,请支持正版图书
标 签: 高职高专
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《商务英语口语》作者简介

内容简介

《高职高专商务英语专业教材:商务英语口语》素材以商务材料为主,内容涵盖商务工作所涉及的日常交际、涉外活动和涉外业务等常见场景,以功能用途划分。全书共设有16个单元,内容主要涉及办公、商务旅行、商务接待、商务会谈、商务会议、展览展会、求职面试、公司与产品、商标与专利、商品的询价、报盘、讨价还价、支付、包装与运输、保险、市场营销、销售谈判、签订合约、投诉索赔等方面。本教材可以满足高职高专院校商务英语、国际贸易、国际商务等相关专业的大学生、从事国际商务工作的外经贸从业人员、外事人员以及广大英语爱好者的需要。

图书目录

Unit 1 Office Work

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 2 Business Travel

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 3 Client Reception

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 4 Companies and Products

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 5 Marketing

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 6 Meetings

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 7 Recruitment

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 8 Trade Fairs

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 9 Enquiries and Offers

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 10 Counter Offers and Orders

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 11 Packing and Shipment

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 12 Payment

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 13 Insurance

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 14 Conclusion of Business

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 15 Trademark, Patent, and Intellectual Property Rights

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

Unit 16 Complaints, Claims and Settlement

 Background Information

 Learning Objectives

 Oral Workshop

 Language Focus

 Extended Activities

 Related Information

 Supplements for Reflections

参考文献