电子商务英语

电子商务英语
作 者: 谭颖 高蓓 金兴玉
出版社: 电子工业出版社
丛编项: 零距离上岗·高职高专电子商务专业系列规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 外语学习 职业/行业英语
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作者简介

暂缺《电子商务英语》作者简介

内容简介

《零距离上岗·高职高专电子商务专业系列规划教材:电子商务英语》结合电子商务英语的教学需要,力求体现电子商务的最新发展,以使学生系统掌握电子商务专业知识与电子商务英语的听说读写能力,并最终能将电子商务英语知识融入电子商务职业岗位所需的技能中为目标,详细阐述了B2B、B2C、C2C、网络营销、网上支付、网站建设等内容。《零距离上岗·高职高专电子商务专业系列规划教材:电子商务英语》密切联系电子商务运作实务,具有很强的可操作性和应用性。

图书目录

Chapter 1 The Internet and Business

New Words and Expressions

Online Reading Material

Text Translation

Translation Exercise

Chapter 2 How Business to Business Works

New Words and Expressions

Online Reading Material

Text Translation

Translation Exercise

Chapter 3 Understanding B2C E-Business

New Words and Expressions

Online Reading Material A

Online Reading Material B

Text Translation

Translation Exercise

Chapter 4 Usability of the E-Business Web Site

New Words and Expressions

Online Reading Material A

Online Reading Material B

Test Translation

Translation Exercise

Chapter 5 E-Marketing Planning

New Words and Expressions

Online Reading Material

Text Translation

Translation Exercise

Chapter 6 Applying the Marketing Mix to E-Business

New Words and Expressions

Online Reading Material A

Online Reading Material B

Text Translation

Translation Exercise

Chapter 7 E-payment on the World Wide Web

New Words and Expressions

Online Reading Material

Text Translation

Translation Exercise

Chapter 8 A Security Plan for E-Business

New Words and Expressions

Online Reading Material

Text Translation

Translation Exercise

Chapter 9 Supporting Customers Online

New Words and Expressions

Online Reading Material

Text Translation

Translation Exercise

Appendix A 电子商务术语

Appendix B 电子商务专业英语单词

参考文献