中国商务文化沟通

Part Ⅰ Theories and Practices in Cross-cultural Communication

1 Culture and Communication

1．1 Culture

1．1．1 The definition of culture

1．1．2 The basic function of culture

1．1．3 The characteristics of culture

1．1．4 The determinants of culture

1．2 Communication

1．2．1 The definition of communication

1．2．2 Characteristics of communication

1．2．3 The classification of communication

1．2．4 Verbal communication

1．2．5 Nonverbal communication

1．2．6 Communication styles

1．2．7 Intercultural communication

2 The Importance of Business Culture in Doing Business

2．1 The Definition of Business Culture

2．2 Elements （Factors） of Business Culture

2．3 Business （Negotiation） Process and Tactics

2．3．1 Business （Negotiation） process

2．3．2 Business （Negotiation） tactics

2．4 Cultural Differences Affecting Business （Negotiation）

3 Cultural Shock，Theories and Analytical Frameworks

3．1 Cultural Shock

3．1．1 Characteristics of cultural shock

3．1．2 Causes of cultural shock

3．1．3 Stages of cultural shock

3．1．4 Managing cultural shock

3．2 Theories and Analytical Frameworks

3．2．1 Hofstede's cultural dimension

3．2．2 Trompenaars' s cultural dimension

3．2．3 Edwards T．Hall's cultural dimension

3．2．4 Kluckhohn and Strodtbeck's Value Orientations

4 Cultural Differences Analysis

4．1 Cross-culture Similarities and Differences

4．1．1 Similarities across cultures

4．1．2 Differences across cultures

4．2 Cultural Differences in Selected Countries

4．2．1 United States of America

4．2．2 Japan

4．2．3 Russia

4．2．4 France

4．2．5 Germany

4．2．6 Saudi Arabia

Part Ⅱ Getting to Know More about the Chinese Culture

5 Roots of Chinese Culture

5．1 Chinese Mythology

5．1．1 Roots of Chinese mythology

5．1．2 Common themes in Chinese mythology

5．1．3 Features of Chinese mythology

5．2 Chinese Philosophy and Religion

5．2．1 Confucianism

5．2．2 Taoism

5．2．3 Buddhism

5．2．4 Their relationship

5．3 Values， norms and some core concepts in Chinese Culture

5．3．1 The characteristics of the Chinese culture

5．3．2 Manifestations of the characteristics of the Chinese people

5．3．3 Attitude to take

Part Ⅲ Understanding Chinese Business Culture

6 Collectivist Culture in China

6．1 Prevalence of Collectivism

6．2 The Core Beliefs in Chinese Collectivist Culture

6．2．1 Group

6．2．2 Loyalty

6．2．3 Guanxi

6．2．4 Face issues

6．3 Guideline

7 Hierarchical Culture in China

7．1 High Power Distance in China

7．1．1 Social strata and social mobility

7．1．2 Organizational structure

7．1．3 Communication flows

7．2 Symbols of Power in China ：

7．2．1 Education and profession

7．2．2 Family connections

7．2．3 Age

7．2．4 Gender

7．2．5 Language，dialect and accent

7．2．6 Attire

7．2．7 Titles

7．3 Guideline

8 High-context Communication in China

8．1 Preference for High-context Communication

8．2 Characteristics of High-context Communication in China

8．2．1 Implicit and indirect communication

8．2．2 Nonverbal communication emphasis

8．2．3 Favoring indirect and circuitous reasoning

8．2．4 Relying on intuition and trust

8．2．5 Adhering to the spirit of the law

8．3 Guideline

Part Ⅳ Chinese Business Etiquette and Social Protocol

9 Etiquettes in Business Meetings

9．1 The Etiquette

9．1．1 The concept of etiquette

9．1．2 The function of the etiquette

9．2 International Business Etiquettes

9．2．1 The importance

9．2．2 The concept and characteristics

9．2．3 International business etiquette rules

9．3 Preparation of the Meeting

9．3．1 Meeting appointments

9．3．2 Seat arrangement

9．4 Manners about Receptionists

9．5 Business Dress

9．5．1 Different dress for different time

9．5．2 Different dress for different gender

9．6 Exchanging Business （Visiting） Cards

9．6．1 When offering business cards

9．6．2 When receiving business cards

9．7 Address Your Business Counterpart

9．8 Conversation

9．8．1 Welcome topics of conversation

9．8．2 Topics to avoid

9．8．3 Matters to attention

10 Etiquettes in Business Negotiation

10．1 The Preparation of Negotiation

10．1．1 The purpose and requirements

10．1．2 The basic content

10．1．3 Method of investigation

10．2 Candidates

10．3 Use Good Translators and Interpreters

10．4 Matters Need Attention

10．5 Price

10．6 Contracts

10．7 When Negotiate with Chinese

11 Etiquette in Business Office

11．1 Communication and Conversation

11．1．1 Medium of communication

11．1．2 Conversation

11．2 Hierarchical Relations

11．2．1 Relation with superior

11．2．2 Relation with colleague

11．2．3 Relation with subordinate

11．3 Work Environment

11．3．1 Desktop environment and psychological environment

11．3．2 Layout and decoration

12 Etiquette in Business Dining and Gift

12．1 Etiquette in Business Dining

12．1．1 Seating arrangement

12．1．2 Table manners

12．1．3 Wine

12．2 Etiquette in Business Gift

12．2．1 Giving gifts

12．2．2 Accepting gifts

References