传播学专业英语教程（第四版）

PART ONE LAYING THE GRoUNDWoRK

　1　Mass Communication，Culture，and Media Literacy Media Literacy

　　What Is Mass Communication?

　　　Communication Defined

　　　Mass Communication Defined

　　What Is Culture?

　　　Culture as Socially Constructed Shared Meaning

　　　Functions and Effects of Culture

　　Mass Communication and Culture

　　Mass Media as Cultural Storytellers

　　Mass Communication as Cultural Forum

　　Scope and Nature of Mass Media

　　　The Role of Technology

　　　The Role of Money

　　Cultural Forum: Audience as Consumer or Audience as Product?

　　Changes

　　　Concentration of Ownership and Conglomeration

　　　Globalization

　　　Audience Fragmentation

　　　Hypercommercialism

　　　Erosion of Distinctions among Media: Convergence

　　Mass Communication, Culture, and Media Literacy

　　　Oral Culture

　　　The Invention of Writing

　　　Literate Culture

　　　The Gutenberg Revolution

　　　The Industrial Revolution

　　Media Literacy

　　　Elements of Media Literacy

　　　Media Literacy Skills

　　Living Media Literacy: Living a Media Literate Life

　　　Resources for Review and Discussion

　　　Chapter Review

　　　Key Terms

　　　Questions for Review

　　　Questions for Critical Thinking and Discussion

PART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES

　2　Books

　　Book Timeline

　A Short History of Books

　Books in Colonial North America

　　Books and Their Audiences

　　　The Cultural Value of the Book

　　Media Echoes: The Role of Books in Social Movements

　Using Media to Make a Difference: Our Bodies, Ourselves

　　Censorship

　　Scope and Structure of the Book Industry

　　　Categories of Books

　　From Idea to Publication

　　Trends and Convergence in Book Publishing

　　　Convergence

　　　Conglomeration

　　　Demand for Profits and Hypercommercialism

　　　Growth of Small Presses

　　　Restructuring of Book Retailing

　　Cultural Forum: Freedom to Read

　　Developing Media Literacy Skills: The Lessons of Harry Potter

　　Living Media Literacy: Start a Citywide Book Conversation

　　Resources for Review and Discussion

　　　Chapter Review

　　　Key Terms

　　　Questions for Review

　　　Questions for Critical Thinking and Discussion

3　Newspapers

4　Magazines

5　Film

6　Radio and Sound Recording

7　Television

8　The Internet and the World Wide Web：Changingthe Paradigm

PART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE

9　TheorieS and Efiects of Mass Communication

1O　Media Freedom，Regulation，and Ethics

Glossary