| 作 者： | 郭元波 |
| 出版社： | 东北财经大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 高职高专 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
UNIT 1 Cashing in on Exhibitions
DIALOGUE Attending an Exhibition
TEXT A What Is an Exhibition for?
Notes to the Text
In-class Discussion
Exercises
TEXT B Taking Advantage of the Exhibit Marketing
Exercises
LINK An Overview of the Exhibition Industry
UNIT 2 Going for the Right Site
DIALOGUE Asking about the Stand
TEXT A Going for the Right Place for Exhibition
Notes to the Text
In-class Discussion
Exercises
TEXT B Exhibit Strategies and Its Manager
Exercises
LINK Size and Site Do Matter
UNIT 3 Establishing a Budget
DIALOGUE Discussing the Budget for Exhibition
TEXT A Budget, the First Priority
Notes to the Text
In-class Discussion
Exercises
TEXT B A Good Exhibition Budget Does Pay off
Exercises
LINK Budget, a Means of Regulating the Operation of an Exhibition
UNIT 4 Managing and Training Your Staff
DIALOGUE Talking about Holding an Exhibition
TEXT A Staff Selection and Training
Notes to the Text
In-class Discussion
Exercises
TEXT B Managing Your Stand Team
Exercises
LINK Staff Selection and Development
UNIT 5 Preparing Your Stand
DIALOGUE Talking about the Shell Scheme Stand
TEXT A Stand Construction and Decoration
Notes to the Text
In-class Discussion
Exercises
TEXT B Opex Exhibition Services
Exercises
LINK Getting Your Stand Built
UNIT 6 Communicating Effectively
DIALOGUE Making Use of Giveaways
TEXT A Making Your Stand a Complete Success
Notes to the Text
In-class Discussion
Exercises
TEXT B Selling by Asking Questions
Exercises
LINK Public Relations
UNIT 7 Contract Management
DIALOGUE Talking about Stand Design
TEXT A How to Select Contractors
Notes to the Text
In-class Discussion
Exercises
TEXT B The Exhibition Space Application Contract
Exercises
LINK The Contract Management Process
UNIT 8 Measuring Exhibition Success
DIALOGUE Talking about the Post-show
TEXT A Post-show Follow-up
Notes to the Text
In-class Discussion
Exercises
TEXT B Reap the Rewards
Exercises
LINK Measuring the Results
UNIT 9 Meeting and Convention Venues
DIALOGUE Deciding on a Venue
TEXT A Selecting Conference and Convention Venues
Notes to the Text
In-class Discussion
Exercises
TEXT B Tips for Evaluating Your Meeting Venue Options
Exercises
LINK Choosing a Venue or an Event Site
UNIT 10 Preparing a Productive Meeting
DIALOGUE Planning the Meeting Agenda
TEXT A Meeting Planners and Convention Planners
Notes to the Text
In-class Discussion
Exercises
TEXT B The Agenda——Key to a Meeting
Exercises
LINK The Preparation of a Meeting
UNIT 11 Logistics in Great Events
DIALOGUE Talking about Organizers Service
TEXT A Conference Logistics
Notes to the Text
In-class Discussion
Exercises
TEXT B Post-conference Tour in Beijing
Exercises
LINK Logistics and Catering Management
UNIT 12 Organization of Great Events
DIALOGUE Talking about the Show Plan
TEXT A Preparing the Ground
Notes to the Text
In-class Discussion
Exercises
TEXT B Leadership Traits and Styles
Exercises
LINK Organizational Structures of an Event
UNIT 13 Risk Management
DIALOGUE Talking about Risk Preventions
TEXT A Risk Management
Notes to the Text
In-class Discussion
Exercises
TEXT B The Effective ways to Deal with Risks
Exercises
LINK Risk and Disaster Preventions
UNIT 14 Evaluating a Meeting
DIALOGUE Evaluating with the Questionnaire
TEXT A An Overview of Meeting Evaluation
Notes to the Text
In-class Discussion
Exercises
TEXT B Paving the Way for the Future by Evaluation
Exercises
LINK Ingredients of a Successful Meeting Evaluation
Appendix Global Meetings & Exhibitions
References
