国际商务谈判

国际商务谈判
作 者: 陈嫔荣 余雅 周俏娜
出版社: 湖南人民出版社
丛编项: 高职院校卓越建设精品课程规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 暂缺
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作者简介

暂缺《国际商务谈判》作者简介

内容简介

《国际商务谈判》由八章组成,第一章对谈判基本理论进行了解读,包括谈判的概念、本质、特征,谈判队伍的组建等;第二至八章介绍常见的涉外谈判的具体内容,包括建交谈判、价格谈判、支付方式谈判、包装谈判、运输谈判、保险谈判、申诉和索赔谈判等。每章围绕本章主题和关键知识点、需掌握的技能技巧及学习目标展开,分“导入”“阅读”“口语”“谈判与文化”4个部分。其中“谈判与文化”部分重点阐述文化差异对国际商务谈判各阶段的影响,有利于学习者根据不同文化背景,把握和研究谈判对象,灵活运用商务谈判技巧,提高国际商务谈判技能。

图书目录

Module 1 Negotiation Fundamentals

Section Ⅰ Lead-in

Ed Brodow' s 10 Tips for Successful Negotiating

Section Ⅱ Reading Practice

Negotiation Fundamentals

Building an Efficient Negotiating Team

Section Ⅲ Oral Practice

People Should Wear Professionally to Work

Sharing Successful Negotiating Experience

Section Ⅳ Negotiation and Culture

Dressing Codes in Intemational Business Negotiations

Module 2 Establishing Business Relations

Section Ⅰ Lead-in

Company Profile

Section Ⅱ Reading Practice

Top Ways to Seek Online Foreign Trade Customers

Differences between Domestic and Intemational Business

Section ffl Oral Practice

Warmly Welcome

Introducing Products to Customer

Section Ⅳ Negotiation and Culture

Basic Etiquette in Business Negotiation

Module 3 Price Negotiation

Section Ⅰ Lead-in

Make Yourself an Expert on Price Negotiating

Section Ⅱ Reading Practice

Price TermsTrade Terms

Process and Tips for Successful Bargain

Section ffl Oral Practice

On Discount

Let's Meet Each Other Half Way

……

Module 4 Terms of Payment Negotiation

Module 5 Package Negotiation

Module 6 Shipment Negotiation

Module 7 Insurance Negotiation

Module 8 Complaints and Claims

参考文献