商务英语写作

商务英语写作
作 者: 胡鑑明
出版社: 华南理工大学出版社
丛编项:
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 写作/翻译
ISBN 出版时间 包装 开本 页数 字数
未知 暂无 暂无 未知 0 暂无

作者简介

暂缺《商务英语写作》作者简介

内容简介

本书以大量的练习题作为外贸活动中各交易环节及不同交易条件下的书面沟通能力的仿真实践,并运用大量的注释(NOTES)对难度较大的练习题作必要的分析与提示,旨在训练与培养正确、得体地起草商务英语信函、文件的能力。书中收集了各种外贸单证、文件(如合资企业合同)等.

图书目录

The Contents

PART ONE

Chapter1 Introduction(绪论) 3

Section1 Definition of Commercial English 3

Section2 How to Write Good Commercial English Letters 4

Chapter2 The Forms&Parts of a Commercial Letter(商务信函的格式与组成) 12

Section1 Forms/Styles 12

Section2 The Parts of a Commercial Letter 13

Chapter3 The Opening&Conclusion of a Commercial Letter(商务信函的开头和结尾) 17

Section1 The Opening of a Commercial Letter 17

Section2 The Conclusion of a Commercial Letter 19

Chapter4 Letters for Establishing Trade Relations(通过信函建立贸易关系) 23

Section1 The Ways of Seeking Clients Abroad 23

Section2 How to Write to Prospective Clients 24

Chapter5 How to Make an Inquiry(怎样询盘) 27

Chapter6 Quotation/Offer(报价/报盘) 30

Section1 How to Make a Quotation—Response to an Inquiry 30

Section2 Difference Between a Quotation&an Offer 33

Chapter7 Response to an Offer/Quotation(回应报价) 35

Section1 Entire Acceptance 35

Section2 Conditional Acceptance/Counter Offer 37

Section3 Offer Declined 38

Chapter8 How to Place an Order(怎样下订单) 41

Chapter9 How to Reply to a Client s Ord