| 作 者： | 杨晋 |
| 出版社： | 天津大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 商务写作 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Lesson One The Principles of Effective Business Communication
3.Adopt a reader-focused approach
5.Have a good command of English
6.Have a good command of business knowledge
Lesson Two Selection of Media
3.CommLuucation etiquette
4.Considerations in media selection
Abbreviation for Internet Commurucation
Smiley for Internet Communication
Exercises
Lesson Three The Parts and Formats of Business Correspondence (Ⅰ)
2.Structure of business letters
3.Format of business letters
5.Format of envelopes
New Words and Phrases
Lesson Four The Parts and Formats of Business Correspondence(Ⅱ)
l.lnteroffice memorandum
New Words and Phrases
Lesson Five Resume
4.Formats and examples of a resume
5.Telephone conversation for interview announcement
New Words and Phrases
Lesson Six Application Letter
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Useful Expressions
Lesson Seven Establishing Business Relations
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Useful Expressions
Lesson Eight Status Inqrury
1.Introduction
3.Communication for results
5.Telephone conversation
……
Lesson Nine Product Inquiry and Reply
Lesson Ten Offer, Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
Lesson Thirteen Packing and Shipping Mark
Lesson Fourteen Shipment
Lesson Fifteen Insruance
Lesson Sixteen Complaints and Claims
Lesson Seventeen Adjustment to Claims
Lesson Eighteen Sales Promotion
Lesson Nineteen Business Report
Lesson Twenty Business Contracts and Agreements
Key to the Exercises
Reference
