应用英语综合能力实训

应用英语综合能力实训
作 者: 胡丽纯 夏宁满
出版社: 浙江大学出版社
丛编项: 高职高专商务英语、应用英语专业规划教材
版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 高职高专
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作者简介

暂缺《应用英语综合能力实训》作者简介

内容简介

本教材共有五个部分,主要内容有:第一部分为听和说(Listening and Speaking),分五个章节。其内容包括:1)日常生活,2)公共关系,3)外贸事务,4)商务洽谈,5)商务会展。该部分重视语言共性教学,训练应用英语的口语和听说技能。第二部分为写作(Writing),分三个章节。该部分结合专业,强调实用文体模拟写作方面的训练。其内容包括:1)个人事务写作训练,包括简历、申请信、名片等;2)一般商务公文写作训练,包括便条、通知、报告、邀请函、证明信、感谢信、抱歉信、备忘录、会议记录、图表等日常商务写作内容;3)商务事务写作,包括广告、建立业务关系、推荐信、询盘和报盘、订购、支付条款、投诉与调解等商务往来的信函写作。第三、四部分为翻译(口译和笔译)(Interpretation and Written Translation),共六个章节。其内容包括:交际对话、礼仪用语、信用用语、商务用语等。第五部分为商务同声打字(Business Audio Typirlg)。包括各种业务文字快速录入。

图书目录

Part One Listening and Speaking

CHAPTER 1 Daily Life

Unit 1 Talking about the News

Unit 2 Talking about the Weather

Unit 3 Asking for Information

Unit 4 Making Appointments

Unit 5 Shopping

Unit 6 Small Talks

CHAPTER 2 Public Relations

Unit 1 Job Interview

Unit 2 Invitation

Unit 3 Introduction

Unit 4 Courtesy

Unit 5 Welcome Party

CHAPTER 3 Foreign Trade Affairs

Unit 1 Traveling by Air

Unit 2 Meeting Potential Customers

Unit 3 At the Hotel

Unit 4 At the Restaurant

Unit 5 Making Telephone Calls

Unit 6 Asking for Directions

Unit 7 Sightseeing

Unit 8 Drawing Up the Agenda

CHAPTER 4 Business Negotiation

Unit 1 Inquiries and Offers

Unit 2 Price

Unit 3 Terms of Payment

Unit 4 Shipment

Unit 5 Packing

Unit 6 Insurance

Unit 7 Complaints and Adjustments

Unit 8 Signing a Contract

CHAPTER 5 Trade Show

Part Two Writing

CHAPTER 1 Individual Paperwork

Unit 1 Resume

Unit 2 Application

Unit 3 Cards

CHAPTER 2 General Business Paperwork

Unit 1 Notes

Unit 2 Notices

Unit 3 Reports

Unit 4 Secretary Documents--Invitation

Unit 5 Secretary Documents--Certificates

Unit 6 Secretary Documents--Thanks

Unit 7 Secretary Documents--Apologies

Unit 8 Secretary Documents--Memorandums (Memos)

Unit 9 Secretary Documents--Minutes

Unit 10 Secretary Documents--Graphics

CHAPTER 3 Foreign Trade Paperwork

Unit 1 Commercial Advertisements

Unit 2 Business Letters--Establishing Business Relations

Unit 3 Business Letters--Recommendations

Unit 4 Business Letters--Enquiries and Offers

Unit 5 Business Letters--Order Letters

Unit 6 Business Letters--Terms of Payment

Unit 7 Business Letters--Complaints and Adjustments

Part Three Interpretation

CHAPTER 1 Interpreting Interactive Conversations

Unit 1 Entertaining Customers (English-Chinese Interpretation)

Unit 2 Business Management (English-Chinese Interpretation)

Unit 3 A Wish to Invest (English-Chinese Interpretation)

Unit 4 Establishing a Joint Venture (English-Chinese Interpretation)

CHAPTER 2 Interpreting Ceremonial Speeches

Unit 1 Euro-Asian Cooperation (English-Chinese Interpretation)

Unit 2 An Opening Speech (English-Chinese Interpretation)

CHAPTER 3 Interpreting Informative Speeches

Unit 1 Restaurant Etiquette (English-Chinese Interpretation)

Unit 2 A Place to Stay (English-Chinese Interpretation)

Unit 3 The Information Age (English-Chinese Interpretation)

Unit 4 Bilateral Relations (English-Chinese Interpretation)

Unit 5 Traditional Holidays (Chinese-English Interpretation)

Unit 6 An Ambitious Conglomerate (Chinese-English Interpretation)

Unit 7 Acquiring a Second Culture (Chinese-English Interpretation)

Unit 8 On Culture Clashes (Chinese-English Interpretation)

CHAPTER 4 Interpreting Business Speeches

Unit 1 Risk Management (English-Chinese Interpretation)

Unit 2 Currency Policies (English-Chinese Interpretation)

Unit 3 Foreign Trade Reform (Chinese-English Interpretation)

Unit 4 The Growing Financial Industry (Chinese-English Interpretation)

Part Four Written Translation

CHAPTER 1 English-Chinese Translation

Unit 1 A Sales Report from LOUIS VUITTON

Unit 2 Cooperation between Visa International and People's Bank of China"

CHAPTER 2 Chinese-English Translation

Unit 1 China International Consumer Goods Fair

Unit 2 Introduction of"Bird

Part Five Business Audio Typing

CHAPTER 1 Business Audio Typing

Unit 1 Memos and Notices

Unit 2 Business Letters

Unit 3 Minutes

Unit 4 Business Reports