| 作 者： | 曹瑞明 |
| 出版社： | 对外经贸大学出版社 |
| 丛编项： | |
| 版权说明： | 本书为出版图书，暂不支持在线阅读，请支持正版图书 |
| 标 签： | 世界文化 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Unit 1 Culture and Intercultural Communication
Warm-up Activities
Text A Culture and Intercultural Communication
Words and Expressions
Exercises
Text B Barriers to Intercultural Communication
Case Study
Unit 2 Cultural Background of Intercultural Business Communication
Warm-up Activities
Text A Cultural Differences in International Business
Words and Expressions
Exercises
Text B Cultural Negotiation Boundaries
Case Study
Unit 3 Intercultural Verbal Communication
Warm-up Activities
Text A Verbal Communication
Words and Expressions
Exercises
Text B A Comparison of American and Japanese Verbal Styles
Case Study
Unit 4 Intercultural Nonverbal Communication
Warm-up Activities
Text A Nonverbal Communication
Words and Expressions
Exercises
Text B Nonverbal Communication in Different Cultures
Case Study
Unit 5 Intercultural Sensitivity
Warm-up Activities
Text A Cultural Sensitivity
Words and Expressions
Exercises
Text B Cross-Cultural Training
Case Study
Unit 6 Gender Differences in Intercultural Business Communication
Warm-up Activities
Text A Gender Differences in the Business world
words and Expressions
Exercises
Text B Women and Negotiation
Case Study
Unit 7 Effective Intercultural Business Communication
Warm-up Activities
Text A Strategies for Effective Intercultural Business Communication
Words and Expressions
Exercises
Text B Results of Poor Cross-Cultural Awareness
Case Study
Unit 8 Intercultural Marketing Communication
Warm-up Activities
Text A Intercultural Advertising
Words and Expressions
Exercises
Text B Global Marketing
Case Study
Unit 9 Intercultural Business Negotiation
Warm-up Activities
Text A Cross-Cultural Negotiation
Words and Expressions
Exercises
Unit 10 Intercultural Conflict
Unit 11 International Business Etiquette
Unit 12 Intercultural Management
