商务英语写作

商务英语写作
作 者: 张莉 连晓丽
出版社: 经济管理出版社
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版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 行业英语
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作者简介

暂缺《商务英语写作》作者简介

内容简介

本书主要是培养学生的商务英语写作技能而编写的。商务英语写作是国际语言专业学生的必修课,也是从事国际商务工作的相关人员所必需的一项技能。本书以对学生终身发展有益的专业知识和操作技能为着眼点,突出培养学生的商务写作技能。随着当今世界商务活动范围(包括货物贸易和服务贸易)的不断变化,商务写作所涉及的商务业务知识和惯例,传递信息的手段和方式以及使用的语言也在不断变化。本书包括了传统的商务书信写作和商务备忘录,新增加了电子邮件、商务合同、商务宣传等其他应用类型的写作,同时也涉及商务活动中的跨文化交际和交际中伦理因素的介绍。本书采用写作技巧和写作知识与实际商务知识和业务相结合的编写方法,力求使一切努力都落到提高学生商务写作能力这一点上。为止,我们在书中提供了大量写作范例和练习以供学习者使用。

图书目录

Chapter 1 Getting Started: Writing and Your Career

I. The Key to Effective Writing

II. Functions of Job-related Writing

Cross-cultural Communication

Exercises

Chapter 2 Professional Writing: Some Basics

I. Writing: Words

II. Writing: Sentences

III. Writing: Letters

Cross-cultural Communication

Exercises

Chapter 3 How to Get a Job: Resumes, Letters of

Applications and Interviews

I. Preparing for Your Job Search

II. Preparing a Resume

III. Writing a Letter of Application

IV. Going to an Interview

Cross-cultural Communication

Exercises

Chapter 4 Writing Memos, E-mails and Minutes

I. Memos

II. E-mail

III. Minutes

Cross-cultural Communication

Exercises

Chapter 5 Order Letters and Letters of Inquiry

I. Order Letters

II. Letters of Inquiry

Cross-cultural Communication

Exercises

Chapter 6 Sales Letters

I. Brief Introduction to Sales Letters

II. The "Four A' s" in Sales Letters

III. Write Sales Letters Automatically

Cross-cultural Communication

Exercises

Chapter 7 Customer Relations Letters ( I )—

Goodwill Letters

I. Thank-you Letters

II. Congratulation Letters

III. Letters of Invitation or Welcome

IV. Letters of apology

V. Letters to Express Get-well Wishes or Sympathy

Cross-cultural Communication

Exercises

Chapter 8 Customer Relations Letters ( II ) --

Complaint Letters and Adjustment Letters

I. Complaint Letters

II. Adjustment Letters

Cross-cultural Communication

Exercises

Chapter 9 Customer Relations Letters (III) —

Collection Letters

I. Collection Letter 1

II. Collection Letter 2

III. Collection Letter 3

IV. Collection Letter 4

Cross-cultural Communication

Exercises

Appendix

I. Certification and Verification

II Agreement and Contract

III. Confirmation

IV. Authorization

BIBLIOGRAPHY