英语媒体阅读

CHAPTER 0NE Introduction to News and the Medium

I.News

II．News Values

Ⅲ．Hard News and Soft News

lV．Media

V．Newspapers and Magazines in USA and UK

VI．News Agency

CHAPTER TWO Introduction to Sections of Medium

Sections of a Newspaper

CHAPTER THREE Understanding News Headline

I.Knowing Newspaper Headline

II．Features of the English Newspaper Headline

Ill．News Headline Grammar

IV．Rhetorical Devices Of English Newspaper Headline

V．Different Types of Newspaper Headline

VI．Headline Vocabulary

CHAPTER FOUR Reading News Lead

I．News Lead and Summary Sentence

II．Direct Lead

III．Delayed Lead

IV．The Inverted Pyramid Form

V．Understanding News Lead

CHAPTER FIVE Different News Types

I．News Types

II．The Layout of Newspaper

CHAPTER SIX Advertisement Reading

I．Features of Advertising English

II．Classified Advertisements

III．Cultural Differences in Advertising Texts

CHAPTER SEVEN Methods of News Reading

Critical Reading

CHAPTER EIGHT Introduction to Internet News Reading

I．The Superiority of Internet as a Mass Medium

II．Linguistic Features of Internet News

III．The layout of Newspaper Website

lV．How to Search News on the Internet

CHAPTER NINE English-Chinese News Translation

I．Translating News Headlines

II．Translating News Leads

III．Translating News Body

IV．Cultural Awareness in English-Chinese News Translation

CHAPTER TEN Introduction to English Newspaper Formats

I． Broadsheet

II．Tabloid—A sensational．Gossip—filled Newspaper

III．Compact Newspaper—Tabloid Format Newspaper

IV．Berliner (format)

V．Switch to Smaller Sizes

CHAPTER ElEVEN New Media

I．Interactivity and New Media

II．Microblog—an Information Platform of New Media Era

Ⅲ．Twitter＆Sina’s Weibo

IV．Viber and Wechat

V．Newspapers in New Media Context

CHAPTER TWELVE Making a Newspaper

I．Technical Support

II．Making Your Own Classroom Paper

III．Resources

CHAPTER THIRTEEN Selected News Stories

APPENDIX Journalistic Vocabulary