跨文化商务交际

跨文化商务交际
作 者: 周小微 陈永丽
出版社: 北京对外经济贸易大学出版社有限责任公司
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版权说明: 本书为出版图书,暂不支持在线阅读,请支持正版图书
标 签: 大学专业英语教材
ISBN 出版时间 包装 开本 页数 字数
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作者简介

暂缺《跨文化商务交际》作者简介

内容简介

跨文化交际学,是一门新兴的交叉学科,涉及人类学、心理学、语言学、传播学、社会学等学科。从20世纪60年代开始,跨文化交际学快速发展,成为高校纷纷开设的热门课程。目前而言,为本科学生编写的跨文化交教材不少,但尚未有专门针对高职高专学生的。《跨文化商务交际》适用于高职高专层次商务英语和国际贸易专业的学生,可作为跨文化商务交际相关课程的教材。根据人才市场的变化,商务英语专业正在进行专业改造和课程体系的改革,使本专业人才培养方案不断优化,以适应市场的需要,这将进一步要求学生突出跨文化交际的应用能力这一特色。本教材以任务型的案例分析法为主,注重事实和学生的学习主动性、参与性、师生间的互动性,旨在增加商务类学生的跨文化意识,克服文化冲突,提高跨文化交际水平,从而增强国际商务竞争能力。《跨文化商务交际》通过一个个具体典型的商务案例及经典的跨文化事件分析讨论,加深学生对不同文化的认识,增加跨文化敏感性和实际交际能力,同时激活思维,培养学生发现和分析问题的能力,选择的案例注重典型性、实用性、趣味性和时代感,以应用能力为目的,对较深的理论概念不作深入的阐述,而是通过案例说明,紧密联系商务活动中的实际问题,突出应用能力的培养,案例来源于国内外近期出版的相关专著、教材、报刊杂志、网络等。

图书目录

Unit One Communication and InterculturalCommunication

 Reading 1 Communication

 Reading 2 Communication in a Global Village

 Reading 3 Intercultural Communication

Unit Two Culture and Language

 Reading 1 Culture

 Reading 2 The Iceberg Model of Culture

 Reading 3 Coping with Cultural Differences

 Reading 4 Culture Shock--New York City to Rural France

 Reading 5 Ctilture and Language---Language MirrorsValues

 Reading 6 Translation and Culture

Unit Three Verbal Communication

 Reading 1 The Meaning in Words

 Reading 2 The Cultural Connotation of Chinese KinshipTerms

 Reading 3 How to Manage Verbal Intercultural CommunicationEffectively

Unit Four Nonverbal Communication

?Reading 1 The Power of Nonverbal Communication

 Reading 2 Body Language

 Reading 3 How to Understand Monochronic and Polychr0nic Timeto Improve International Business Communications

 Reading 4 How's Your Personal Distance--Watch ThisSpace

Unit Five Communication Style---High and Low Context

 Reading 1 General Introduction to High-context and Low-contextCultures

 Reading 2 High-low Context as a Communication Tool forUnderstanding Cultural Differences

 Reading 3 Chinese Communication Style

Unit Six Cultural Dimension

 Reading 1 Hofstede's Five Cultural Dimensions

 Reading 2 The Drawbacks of Applying the Hofstede Model

Unit Seven Managing Intercultural Conflicts

 Reading 1 Conflict

 Reading 2 Culture and Conflict

 Reading 3 Destructive vs. Constructive Conflict

Unit Eight Intercultural Negotiation

 Reading 1 Cross-Cultural Negotiations

 Reading 2 Japanese Negotiation Style

 Reading 3 The 36 Chinese Strategies Applied toNegotiation

Unit Nine Intercultural Management

 Reading 1 Intercultural Management

 Reading 2 Intercultural Synergy in Mergers &Acquisitions

 Reading 3 KFC and McDonald's a Model of BlendedCulture

 Reading 4 The Art of Communication is the Language ofLeadership

Unit Ten Understanding East and West Cultures and TheirBehaviors

 Reading 1 Japanese Culture

 Reading 2 Key American Values

 Reading 3 The Impact of Cultural Differences When EnteringChinese Market

 Reading 4 Working with the French

 Reading 5 India