| 作 者： | 施内德 |
| 出版社： | 机械工业出版社 |
| 丛编项： | |
| 版权说明： | 本书为公共版权或经版权方授权，请支持正版图书 |
| 标 签： | 电子商务 |
| ISBN | 出版时间 | 包装 | 开本 | 页数 | 字数 |
|---|---|---|---|---|---|
| 未知 | 暂无 | 暂无 | 未知 | 0 | 暂无 |
Preface
Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
Electronic Commerce: The Second Wave
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
The Development and Growth of Electronic Commerce
The Dot-Com Boom, Bust, and Rebirth
The Second Wave of Electronic Commerce
Business Models, Revenue Models, and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Advantages and Disadvantages of Electronic Commerce
Advantages of Electronic Commerce
Disadvantages of Electronic Commerce
Economic Forces and Electronic Commerce
Transaction Costs
Markets and Hierarchies
Using Electronic Commerce to Reduce Transaction Costs
Network Economic Structures
Network Effects
Using Electronic Commerce to Create Network Effects
Identifying Electronic Commerce Opportunities
Strategic Business Unit Value Chains
Industry Value Chains
SWOT Analysis: Evaluating Business Unit Opportunities
International Nature of Electronic Commerce
Trust Issues on the Web
Language Issues
Cultural Issues
Culture and Government
Infrastructure Issues
Summary
Key Terms
Review Questions
Exercises
Cases
Chapter 2 E-Business Technology Basics
Part 2: Business Strategies for Electronic Commerce
Part 3: Technologies for Electronic Commerce
Part 4: Integration
